The Spark Blog

Four Basic Rules of Human Emotion to Guide Your Customer Experience

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou While Maya Angelou was not speaking about the interactions of brands and consumers, the same truth applies. If you’ve ever received drink coupons or a “Happy Birthday” […]

Nike FLYEASE: A Brand Love and Customer-Driven Products Story

There is a reason Nike has been included on a multitude of “best marketing campaign” lists for decades. While I’d like to give another company kudos of this kind, I love the FLYEASE story and the illustration of a company approaching product in this way. Of course, it caught my attention as a great human […]

Creating Brand Love Moments: The New Boundless Branding

Boundless recently celebrated its 10th anniversary at our annual Founders’ Circle, which served as the internal unveiling of our new logo and visual identity. We are excited today to reveal this new branding publicly, and, as Director of Marketing, I wanted to share some background relating to why Boundless chose to go through a rebrand […]