Since 2016, Brown Sugar Bourbon (BSB) has graced the glasses of regular partygoers and celebrities alike. Its flavored whiskey products jazz up everything from lemonade to hot toddies to custom cocktails. When Academy Award-winning actor Jamie Foxx purchased Brown Sugar Bourbon in 2021, he wanted to reintroduce the brand with a splash. Partnering with Boundless, BSB sent a craveable launch experience to influencers, who quite literally drank it up.
creative stories across industries
Carvana is no stranger to surprising customers with its quirky sense of humor. After all, the car sales company was launched in 2012 as a way to help customers avoid the hassles of the car-buying experience by putting their cars in a vending machine. Wanting to create buzz with social media influencers and media outlets, Carvana partnered with Boundless to create a “new car smell” perfume. For SXSW, Carvana returned to Boundless to create custom packaging and giveaways for guests who “shook” a car vending machine.
Since 1994, Wingstop has supplied wing lovers across the globe with its fresh, never-faked Buffalo-style chicken wings. Over the years, Wingstop has reached out to Boundless for several campaigns, including a creative online shop to raise money for charity. We’ve also helped them celebrate National Wing Day with a customized kit, turn social media influencers into walking billboards, and reward employee success.
The American Heart Association was formed in 1924 by a group of physicians with a desire to study America's No. 1 killer: heart disease. Today, AHA helps fund research, raise awareness, develop policy, and fight the effects of heart disease. In an effort to breathe life into a program that had plateaued, the American Heart Association partnered with Boundless to create an integrated app that included augmented reality figurines. The program increased fundraising results and raised more than $1 million for AHA.
AgTech group Syngenta works to help millions of farmers around the world. As a company, Syngenta keeps families top of mind, so when creating a gift for growers to invigorate them for the start of the season, Syngenta-owned Golden Harvest Seeds asked Boundless to build a box that could both promote its corn and soybean seeds and contain family fun. A kit was sent to 7,000 growers featuring popcorn, a popcorn popper, and a cozy blanket for cuddling on the couch for movie night.
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