For some, the beginning of fall marks the time when you pull out the cozy sweaters and scarves from the back of your closet, swap out your sandals for boots, and start booking your travel plans to spend time with your family. But for a while now, and with increasingly more outlandish products, fall also marks the season of the infamous pumpkin spice flavor.
It started innocently enough, pumpkin pie, after all, is synonyms with Thanksgiving and the fall. Then came the lattes and candles, followed by the bizarre CVS pumpkin spice cough drops and surely the culmination of the pumpkin spice craze was the introduction of the pumpkin spice hotdog.
Love it or hate it, pumpkin spice has made its way into our lives and American culture. Thanks to brands like Starbucks with their pumpkin spiced latte, and Trader Joe’s with their pumpkin spiced everything else (they have introduced over 60 pumpkin spiced products), the spice has become synonymous with fall. And the fact that this craze is seasonal only makes us want it more. The infamous pumpkin spice flavor seems to tap into something nostalgic and harkens back to childhood family meals, giving it some serious popularity and staying power.
So why should the pumpkin spice craze matter to you and your brand?
If you are looking for a creative fall promotion, whether that is for an event giveaway, or as an employee gift, adding a pumpkin spice flair to a popular promotion will be a huge hit. The scent/ flavor is trending in a big way, giving your brand an opportunity to make a memorable impression. With that in mind, here are my top 3 picks for your perfect pumpkin spice promotion!
This product is made with all natural beeswax, organic sunflower oil, vitamin E, organic extra virgin olive oil, and aloe vera and is manufactured by the same company that provides Whole Foods with many of their organic lip balms. On top of this being an all natural and quality giveaway, the flavor is inspired by a pumpkin spice cupcake to delight any fall lover.
This scented journal will have your customers dreaming of their next pumpkin spiced latte as they take notes or check off their to-do lists. Along with a scent, (there are over 70 to choose from) you can also add a tip-in page with a pumpkin spice recipe or use the space to say thank you to your employees. This journal is both useful and novel and a perfect addition to your fall campaign.
Pumpkin Spice Coffee & Treats
Nothing says happy holidays quite like a gift basket! And to make timely and trendy, why not add in a bit of… you guessed it, pumpkin spice! This fall mug set includes a custom mug, pumpkin spice coffee (or tea), and a chocolate square for a budget-friendly giveaway. Want something a bit larger? This Starbucks Autumn Fireside basket should do the trick and pays homage to Starbucks, the originator of the #PSL (pumpkin spiced latte). If coffee isn’t your thing, you could also opt for some pumpkin spice brownies. Nothing says Brand Love quite like these fall themed treats.
These are just a few ideas to get you started on your fall promotion, and if evoking nostalgia with a scent/flavor is your end game, there are tons of other options (like pine or vanilla). Activating the senses with these homey flavors will make your brand memorable and unique. So here’s to scarves, cozy blankets, family time and everything pumpkin spice! Cheers!