Selling sustainable promotional products is more than an exercise in ESG branding. It represents both a moral and commercial imperative.
But finding high-quality, eco-conscious merchandise isn't easy. With so much on your plate, you don't have time to investigate every single promo item that crosses your path. That's where PRISM™ comes in. Our proprietary, patent-pending scoring system lets you compare branded merch according to a carefully curated set of metrics.
With PRISM™, you'll never have to guess about where your product came from, or what its made of. We take the guesswork out of the equation, so you can focus on what you do best.
The benefits of sustainability in promotional product marketing
Embracing sustainability is one of the best ways to boost your promotional product marketing reach. Just check out the numbers:
- 78% of people say living sustainably matters to them
- 85% have felt climate change impacts firsthand
- 68% will pay more for sustainable products
- Almost 7 in 10 young consumers prefer brands that care about sustainability
Not only is there a strong groundswell of support for sustainably sourced products, but businesses are noticing a direct effect on their bottom line when they go green. According to McKinsey, companies that adopt sustainable practices are able to reduce operating costs by up to 60%. As if slashing costs weren't enough, mounting research shows that going green can pay off handsomely.
A study by Capgemini suggests that sustainable product design initiatives could lead to a nearly three-quarters boost in revenue. Plus, 75% of executives surveyed believe that adopting sustainability best practices leads to revenue growth.
So, now that we've talked about going green as good for the environment and your business' bottom line, the question remains: how do you get there?
Use PRISM™ to run ethical promos
Promotional marketing is one of the most effective ways to get your name out there, and including sustainability may even bolster your reputation. PRISM™ lets you run ethical promotions and client gifting by taking a sweeping range of factors into consideration including sustainability and ethical labor practices.
That's why we scrutinize every product's supply chain, awarding points for eco-friendly practices like upcycling, carbon reduction, and anti-waste. The last term refers to a deliberate design choice to create durable products that are designed for the long-haul and with circularity in mind. We also look at how products are made. Points are awarded to merchandise created from environmentally friendly materials with bonus points for products created with green manufacturing processes.
Labor conditions in the developing world are one of the top concerns for anyone looking to ethically source their products. That's why we offer points for products with one or more of the following designations.
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Fair Labor Accreditation (FLA)
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Fair Trade Certified
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Social Audits Completed (like SMETA or comparable)
Reading about working conditions in many third world factories, it's vital that you ensure your promotional items were formed under humane circumstances. PRISM™ categories run the gamut from raw material sourcing through the manufacturing and shipping process, meaning there's no stone left unturned.
Sustainability and DEI: A match for you
PRISM™ goes beyond the basics of eco-friendly product marketing. We incorporate a wide range of key metrics to produce a score that measures products' holistic social impact. For example, this proprietary system awards points for small businesses and businesses owned by veterans, members of the LGBT community, the disabled, women, and other historically disadvantaged groups.
You can tailor your gift giving to have a positive impact on specific demographic groups. That makes it a key component of any larger diversity, equity, and inclusion (DEI) initiative.
The framework also assesses issues like animal welfare, with an extra point awarded to vegan products that have not been tested on animals. This fine-grained attention to detail is what sets PRISM™ apart and gives you a strategic advantage when it comes to branded merchandise.
That's because we don't stop at good enough. We designed PRISM™ to offer a more complete view into ethical promotional merchandise sourcing in the world.
Elevate gifting with earth-friendly promos
How do you want your brand ambassadors, employees, and clients to think about you? Think about it: a gift says as much about the giver as it does about the recipient. Picking a high-quality, ethically, and sustainably sourced item sends a message to your clients. And that message is you care about the planet on which we live and the people who live and work alongside us.
That doesn't mean you have to limit yourself, either. That's because Boundless works hard to source highly sought after promotional products including those on the bleeding edge of fashion and design. Whether that's a The North Face® quarter zip or a Samsonite carry-on, we've used our impact assessment tool to evaluate top trending and retail products — tagging them with ESG attributes and details that strike a chord with your recipients.
And remember, PRISM™ operates on a sliding scale. That means you won't be unnecessarily restricted to a handful of products that meet every single criteria. Instead, you get to be the judge. We make it easier for you to see how a given product may perform in different categories, such as sustainable sourcing, ethical labor practices, and supply chain systems.
We even divide products into easy-to-browse tiers. This makes it fast and simple to check at a glance how well a given item may perform on key metrics across the board.
Plant the seeds of your brand story in your recipient's mind by gifting an earth-friendly promotional item.
Get your sustainable merch on with PRISM™
Whether it's for client or employee gifting, sustainable merchandise makes the perfect present. Browse collections (like this one!) that use our comprehensive, three-tiered impact scoring method to find compelling, environmentally conscious, and ethically sourced merchandise for your clients, boosting your bottom line at the same time.
Elevate your eco-conscious game with earth-friendly promo items that can make a real difference. Find a better way with Boundless PRISM™, and connect with us today.
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