In today’s society, we’re constantly being bombarded with advertising and media shouting, “Buy this!” “Buy that!” or “Our product is better!” In fact, the average consumer is exposed to more than 1,500 advertising messages a day. With this much noise and clutter, it’s becomingly increasingly hard for marketers to reach their target audiences.
With Millennials being the largest group of consumers, there have been countless purchasing behavior studies conducted to discover what makes Millennials tick. The findings? About 72% prefer to spend more money on experiences than on material things (i.e.: vacations, events, concerts, activities, adventures). Furthermore, 77% of Millennials say that some of their best memories are from an event of live experience they attended or participated in. (Perhaps these statistics are a result of being fed up of being treated like piggy banks by advertisers?)
In our industry, the Promotional Products industry, these facts can be alarming and present obstacles to marketing and purchasing professionals. How do you appeal to the majority of consumers when the very items you’re trying to sell are in fact made up of material and not experiences? Solution: Incorporate an experience into the products.
This may sound obvious, but it takes a lot of creativity and innovation to be successful at making a product that is a combination of these two worlds. Nevertheless, suppliers are starting to catch on quickly. (It’s no surprise that this was one of the trends we found at the PPAI Expo earlier this month.) To help demonstrate just what I’m talking about, I’ve selected 5 promotional products that I think hit the jackpot when it comes to incorporating an experience with an item and believe they will each see great success appealing to consumers today.
Brand O’ Guitar Company
This company actually brands multiple items, including: electric and acoustic guitars, ukuleles, banjos, tambourines, drumsticks, microphones and more. Their products are great for anyone who wants to elevate their brand on a product that isn’t a typical promotional item. Whether these items are given as gifts, giveaway, or awards, anyone who loves music will appreciate them. It may be clear as day to see how these items incorporate user experience with a material good, but they can be marketed in two ways. Whether the end-user is personally playing the instrument and feeling that connection with the product, or your end-user is attending a concert of a band whose guitar player is shredding it, that impression is going to exist and be memorable.
FUJI FILM Instax Mini 8 Camera
The FUJI FILM Instax Mini 8 Camera is the ultimate way to make consumers travel back in time before digital cameras and phones were the go-to method to take photos. The compact Instax Mini 8 Camera takes high-quality pictures and includes an instant print feeder. It may be mini, but the camera includes a dial for various shooting conditions, which helps ensure perfect pictures! This Instax Mini 8 is an essential for on-the-go people who love to sightsee, travel, and document every little detail with pictures. At a portable size, the Instax Mini 8 is the ultimate camera to use to make sure experiences are captured as memories that live on forever. Because let’s face it, if you didn’t get a picture of it, did it really even happen?
Luxury Virtual Reality Headset
Ah, Virtual Reality- an item that is literally an experience. This Luxury Virtual Reality headset allows users to experience 360 degree viewing and gaming by downloading any “Virtual Reality” or “3D” app on a smartphone. The headset fits all of today’s most popular smartphones, including the: iPhone 7/7 Plus, HTC One, and Nexus 6. Who thought it’d ever be possible to be sitting in your living room and yet feel like you’re above the clouds on a rollercoaster about to plummet back to Earth? Traffic may be jammed outside your window, but with the click of a button you could be driving your dream car, going speeds that would embarrass the fastest NASCAR racer. Whether you’re bored, stressed, or hosting a party, this Luxury Virtual Reality headset will help you unwind, escape, and bring any party to life.
Augmented Reality Tattoo
Augmented Reality (AR), is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input. The Tattoo Promotion Factory developed Augmented Reality Temporary Tattoos that can jump off your skin, play movie trailers, and even transform into characters right in from of your eyes. How? Simple. Users apply the tattoo to their skin, download the appropriate app on their smartphone and while holding the device in front of the tattoo, watch the magic happen! Whether you’ve been dying to get a tattoo but have commitment issues, or are in it for the action, these Augmented Reality Tattoos are an innovative creation that enhances an old form of expression.
Carlsbad Picnic Set & Cooler Backpack
This Picnic Set & Cooler Backpack is a must-have for anyone who loves camping, hiking, or other social, outdoor activities. Getting a group together for a BBQ or picnic can be stressful, having to decide who’s bringing what, worry if everything going to fit, figure out what bag has what, etc., but this Picnic Set & Cooler backpack includes just about every item needed to have a great day with friends or family. The 4-person backpack includes: 4- 9” plates, forks, knives spoons, 8 oz. wine glasses, stainless steel salt and pepper shakers, a wine opener, cheese knife, bamboo cutting board, and a wine stopper. With 2 front pockets, 2 side wine-bottle pockets and padded backpack straps, what else is there to ask for? Purchasing this, is purchasing convenience and an experience all in one. As a Millennial myself, I can confirm that those are two very lovely words.
All of these products create an experience with consumers that are bound to have a lasting impression. In a society where every product, food, event, trip and waking moment is being blasted on social media, consumers are increasingly being driven by the Fear Of Missing Out (aka “FOMO”). Make your next promotional marketing campaign one that consumers don’t want to miss out on and stand out by turning a product into so much more. Not sure where you should start? Don’t worry, our creative experts here at Boundless can help you create the #BrandLove moments you’re looking for.
Contact us today to see how you can purchase any of these products or find more products that appeal to user experiences!