I don’t know about you, but personally, when I see the words “ALL-NATURAL” on a label I instantly want to buy in. When it comes to products, why wouldn’t I want to purchase ones that are made from natural materials and are eco-friendly? Sure they are usually more expensive, but hey, you can’t put a price on your health right?
“ALL-NATURAL” has become a phrase that generates a lot of buzz, and if you don’t want to take my word for it, just look at holistic and natural grocers like Wheatsville and Whole Foods. They have organic produce, hormone-free meats, and entire sections dedicated to natural products like soaps, lotions and lips balms. And these grocers are thriving. As a society, we are focusing on physical and mental health more than ever before, and the products we interact with are a big part of that.
So, why should you care about natural products?
They are Eco-friendly. The more chemicals we put into products, the more chemicals go into our water and air when they are being manufactured and used.
They are Safe. Natural items help defend against irritation and reactions because the ingredients are simple to understand, and not as harsh on your skin and body as synthetic chemicals. When it comes to natural materials, there is transparency in what you are buying. (because let’s be real, no one knows what “sodium lauryl sulfoacetate” is)
They Give you the “Feel Good” Factor. When you choose to buy organic and all natural products, you get a little feeling, similar to that namaste moment at the end of a hot yoga class. When you are using quality and natural products, you just feel good about yourself and your health. And this feeling is huge when you are trying to connect with a customer.
If your brand is holistic, emphasizes safety and wellness, or has a target audience that gravitates towards natural products, then selecting all natural branding pieces is a great way to spark Brand Love. With that in mind, here are some of my picks for an all-natural promotion!
These are just a few ideas, but the list goes on. By tapping into the natural trend you will be able to connect with your customers and give them products that they will actually love and use. Want to start brainstorming ideas for your next all-natural giveaway? Check out some more products here, or contact your sales rep for ideas.