The Spark Blog

Promotions with a Purpose: EcoSmart

The sustainability trend gained serious momentum last year. This year? It’s a full-on cultural movement, with demand for eco-friendly products at an all-time high. ASI even selected the (turtle-approved) reusable straw as its promo item of the year. EcoSmart® is our way of helping you make a difference, one small step at a time. This year, we’ve […]

What Does Your Deco Say About You?

Choosing the right decoration method is just as important as choosing the right product. Every time you put your logo, or brand, out into the world, you’re saying “This is who we are.” That’s why choosing a promotional product as a gift or giveaway is an important marketing decision. It’s equally important to consider the way your logo will look on the […]

How to Use Books to Collect a Library of Brand Love Moments

As a book lover, book advocate, and devoted member of The Book Company family for more than 10 years, one thing is clear: books are an under-the-radar, yet always appreciated gift.  Educating people on why books have enormous potential as a promotional product is an uphill battle, but definitely one worth fighting for.  Every brand [...]