The Spark Blog

Let’s Take This Outside: Outdoor Accessories for Everyone

When you describe someone as being an outdoor enthusiast, images of backpacking in the wilderness and camping excursions probably come to mind. But really, if you enjoy hanging by the pool or even just hosting your own backyard BBQ you are considered to be an outdoor consumer. In fact, 3 out of 5 consumers in […]

Categories: Branding, Marketing

Promotions with a Purpose: Hanes4Education

How would you like to see your promotional spend go towards a good cause? It’s no surprise that consumers would rather purchase from a brand who gives back to the community! In fact, 60% of consumers specifically look for brands with a sense of purpose (Entrepreneur). As social corporate responsibility is gaining popularity, how can [...]
Our Favorite Things: Tech Collection

Our Favorite Things: Tech Collection

With a broad and quickly evolving category like technology, staying aware of the latest market trends and wading through the vast sea of product can prove to be a challenge.  That’s why we’ve done the research for you and created the newest installment in Our Favorite Things booklet series to help you navigate all of the bestselling […]

How RFID Technology Can Benefit Your Brand

What if I told you there was a technology that allowed you to check inventory in minutes, connect with your audience, and manage the attendance of your events? It might sound too useful to be true, but RFID technology is taking off and has finally broken its path into promos! So, what is RFID?   […]

Debunking 3 Common Customization Myths

Show of hands, who out there owns a polo with a left chest embroidery imprint?  What about a a pen with a phone number on it?  When something becomes extremely commonplace our brains often stop registering it, which means if your imprint methods are unoriginal your customers may not even notice your logo.  It’s important […]

Don’t Sweat It, Here’s What’s Trending In Summer Apparel

What’s trending? We get asked that question a lot, and for good reason.  Apparel trends in particular fluctuate faster than any other product category in our industry due to the seasonal nature of clothing.  We know staying on top of what’s trending in apparel can be tough, but don’t sweat it!  After working with our […]

Experiential Marketing: Event Gifting

Sometimes a simple gift doesn’t express how much you appreciate your employees, clients, and anyone else who helps the success of your business. Instead, invite them to a unique event that immerses them in your brand and sends them home with a handpicked, name-brand present. What is Event Gifting? Event gifting rewards attendees with a [...]
Our favorite things

Our Favorite Things: Apparel Collection

Let’s face it—staying up-to-date on the latest and greatest in apparel can be difficult.  Trends change with the seasons, and retail apparel is constantly pushing the boundaries of what’s in fashion in the promotional products industry. But don’t worry, we’ve got your back!  After researching market trends, analyzing bestseller lists, and working with our top [...]
2019 tech trends

Tech Trends to Watch in 2019

Technology is constantly changing and updating which makes keeping track of what's new in the tech world a daunting task.  Conventions like the Consumer Technology Association (CES) show are super valuable for those of us trying to stay in the know as it is the world's gathering place for everyone who is interested in the [...]

Trendy Products That Are Actually Affordable

It’s no secret that brands who stay on trend are more attractive to consumers. I mean, no one wants to be handed a fidget spinner in 2019! And if you stay up to date with current trends, you’ll be much more likely to receive that highly sought after #BrandLove moment: the moment when the right [...]