The Spark Blog

winter apparel trend report

2018-19 Winter Apparel + Accessories Trend Report

December 21st may be the first official day of winter, but the 2018-19 winter apparel trends are already on full display in retail stores and runways alike.  When seasonal trends change as fast as the wind blows, it makes staying on top of the latest and greatest branded apparel feel like a full-time job.  But [...]
HHP promos

Promotions with a Purpose: HHP

It’s true.  Your Gen Z and Millennial customers are tired of throwaway swag and impractical gadgets.  They want cool, useful products that tell a story, improve the world, and stand apart from the crowd.  Social impact items enhance brand awareness, boost employee engagement and help make a positive impact on society. Here at HHP we’ve [...]
awards

Tips for Choosing Impactful Employee Awards

What do you think of when you hear the words “employee awards?”  Chances are, every person probably thinks of something different.  And though there are thousands of award options out there, we've got some helpful tips to make sure choosing an impactful award is easy! It's important to ask yourself three main questions: What type [...]
product responsibility

4 Key Takeaways from the 2018 Product Responsibility Summit

Product Responsibility seems easy.  Right?  Just do the right thing and everyone will end up with safe, high-quality, responsibly-made products.  It’s like riding a bike - keep pedaling and you’ll eventually get where you need to go. … Except now picture that your bike’s front tire is flat. … And the handlebars are loose. … [...]
marketing mishaps

Scary Marketing Mishaps (and tips to avoid them!)

Do you ever wake up in the dead of the night wondering if you had a typo in your subject line?  Or maybe you find yourself being haunted by the ghost of failed campaigns past?  If so, you might be a marketer.  And let's face it, marketing can be a bit scary at times.  One [...]
Categories: Collaboration, Marketing
Direct Mail

Direct Mail is Not Dead

If you are a sales professional (in any industry), odds are you are challenged with prospecting and ensuring your pipeline is full of new leads.  The most common prospecting methodology uses a multi-channel approach, a combination of: cold calling, social spamming (emails and/or targeted advertisements), and direct mail.  And although direct mail can have a [...]
productivity promoters

Promote Productivity (And Your Brand!)

Branded office accessories are a great way to help your target audience stay organized and de-stress in their workplace while providing some serious exposure to your brand and services.  Not only that, since office accessories are super useful these products have staying power and will be kept and used for months or even years down [...]
welcome kit

4 Turnkey Kit Ideas to Welcome New Clients and Employees!

They say you never get a second chance to make a first impression, and although the phrase is perhaps a bit cliché, there is definitely some truth to it.  As a company you allocate considerable resources attracting new customers and employees, and ensuring they have a positive onboarding experience is a key element in retaining [...]

5 Ideas to Boost Employee Retention

Imagine you spend 4 months interviewing and searching for the perfect candidate for an open marketing position. After fielding through nearly a hundred resumes and interviewing a dozen people, you are delighted to find someone who not only is qualified for the position, but is a perfect culture fit as well.  You think everything is going [...]
Summer apparel trends

2018 Summer Apparel & Accessories Trend Report

Staying on top of what's new and trending in branded merchandise is no walk on the beach.  Apparel and accessories in particular are a tough category because they are influenced not only by what's trending in retail, but also seasonal weather patterns.  But don't worry, the marketing team at Boundless researched retail trends and worked [...]