The Spark Blog

Mission Control as TWD

13 “Walking Dead” Inspired Promotions Perfect for Fall – or the Zombie Apocalypse!

Fall is in the air.  Halloween is upon us.  We’re about to move headlong into Winter.  And you know what that means!?  You guessed it.  The Walking Dead is BACK!  Season 7 Is sure to bring excitement, surprises, and a few sobs.  We’ll finally know the answers to much debated mysteries.  Who did Negan kill???  […]

Vacation Survival Guide – Let’s Cruise!

Vacation season is fast approaching and I love to travel. Then again, who doesn’t? I am a firm believer in taking time away from home and office to recharge the soul. And I have a confession to make. I am addicted to cruising. Yes, I am one of those crazy ladies who just can’t stop […]

Amazon v. Walmart: The Retail Thunder Dome

I don’t know about you, but as we head into the prime shopping season of the year, I plan to do a good deal of my gift shopping online. I also plan to do a lot of it offline, but isn’t that the way we all shop these days—a healthy mix of both? I am […]

Stop Looking for the Unicorn—There’s No Such Thing As An Expert In Everything

Have you ever been to a restaurant with a menu that reads like a book, with cuisines that run the gamut from Chinese to Italian? It’s so hard to decide what to order! And chances are, what you do choose will be mediocre—there’s no way they are good at everything! And when I go to […]

Online Store Syndrome: Causes, Diagnosis, & Treatment

How many times have you seen your organization’s logo on an inappropriate item, in all the wrong colors, or misappropriated in some “horrific” way? It’s marketing’s worst nightmare. They spent month upon month working with a designer to get the logo exactly right. They scrupulously tweaked the dot above the i, meticulously selected exactly the […]