The Spark Blog

Puppies, Monkeys, Babies, and Spreading Brand Love

By now, I’m guessing you’ve had the opportunity to see one of the most strangely cute(?) ads of the Super Bowl this year―“Puppy Monkey Baby.” If not, you probably should check it out, at least see what other people are talking about: Some may disagree with Mountain Dew’s attempt to combine all-things-cute that, in effect, […]

We Won an Award for Our Branding – So What?

Last week, Boundless was honored on stage at the House of Blues Las Vegas during the PPAI Expo, the largest trade show in the promotional products industry and a top 50 trade show in the nation. Boundless received Silver in the Branding Category, recognizing excellence for our company’s rebrand, which launched in April of 2015. […]

2016’s Guiding Trend in Promotional Products Has Nothing to do With Products

Coming to you live from Las Vegas at the Promotional Products International Association’s (PPAI’s) largest event of the year and the biggest trade show in our industry, I’m excited to reveal some of the insightful marketing trends we’ve seen at this year’s Expo. In case you aren’t familiar, PPAI hosts over 1,300 exhibiting suppliers and […]

Thanksgiving Isn’t The Only Time to Give Thanks

Thanksgiving is quickly approaching, which makes it especially timely to talk about what “being thankful” really means. It can signify different things to different people, and depending on the context can even mean different things to the same person. But why is it so important? Let’s expand upon the notion of “saying thanks” and really […]

Categories: Industry Evolution

Pretty in Pink: Boundless Supports Susan G. Komen

Pink is a powerful color. At least, thanks to Susan G. Komen it is. The color has become synonymous with Breast Cancer awareness, a cause that has become more and more prevalent in pop culture especially in the month of October, which is Breast Cancer Awareness month. From pro athletes to local businesses, pink has […]

Categories: Charity, Inside Boundless

Back to Human: Reacting to a Web-Obsessed Society

A few weeks ago I needed to call my bank with a question about my account. It was something I had tried to rectify online, but wasn’t able to, likely due to security reasons. It was an experience I was prepared to dread. Deep breath, dial the number. I know how this goes: the phone […]

5 Key Elements Marketers Need to Identify About Buyer Personas

I recently had the privilege of attending Content Marketing Institute’s Content Marketing World, where I was surrounded by thousands of talented marketers from across the country. Though we all came from different backgrounds and industries, we were gathered at the conference for a common goal: to learn more about how to reach the people we […]

How To: Save Time & Money by Aggregating Orders Across Your Organization

Streamlining branded merchandise orders can be especially tough for large organizations. Time continues to grow more strained for marketers, procurement, and buyers across organizations, and it becomes increasingly difficult to coordinate large-scale orders efficiently. Although a challenge, it’s important to take advantage of time and resource savings that can be realized in bulk purchasing―not to […]

Categories: Collaboration, Procurement

5 Tips for Maintaining Brand Consistency: The Groundwork for Greatness

Brand consistency is the first step on the path to widespread brand recognition. Streamlining the way you talk to your audience, the values you communicate, and how you aesthetically show up are crucial elements that lay the groundwork for greatness. Because after all, the stronger the brand identity, the more likely you are to be […]

Trade (Show) Secrets: 5 Tips To Make the Most Of Your Investment

In honor of ASI Chicago, one of the major trade shows of our industry taking place this week, we would like to share some words of wisdom to help guide any professional towards putting their best foot forward at a trade show. Trade shows can be a very powerful tool companies can leverage to reach […]