The Spark Blog

Let’s Talk Trends: 2021

As an artist and marketer, I’ve learned that nothing ever happens in a vacuum. In a world full of ideas and easy access to lots of visual information in our little black mirrors, we make sense of this “collective consciousness” by finding patterns and sorting them into trends that define our cultural history. Each year, […]

The Inspiration Behind our 2020 Trends

As an artist and designer, I learned early on that there are thousands of different references that contribute to a final product; creativity is never a solo venture. In a loud world full of ideas and visual inspiration, multiple sources contribute to influential patterns that communicate global values and cultural significance of the time; one […]

Holiday Gift Guide

Just Released: The 2019 Holiday Gift Guide!

Cue the autumnal lattes and the tailgating essentials! Summer may not be over yet, but the gift giving season is already fast approaching. The holidays are a wonderful time to acknowledge your colleagues, give thanks for your friends and family, and express customer appreciation with a thoughtful gift. Whether it’s the office party exchange to […]

Our Favorite Things: Tech Collection

Our Favorite Things: Tech Collection

With a broad and quickly evolving category like technology, staying aware of the latest market trends and wading through the vast sea of product can prove to be a challenge.  That’s why we’ve done the research for you and created the newest installment in Our Favorite Things booklet series to help you navigate all of the bestselling […]

Our favorite things

Our Favorite Things: Apparel Collection

Let’s face it—staying up-to-date on the latest and greatest in apparel can be difficult.  Trends change with the seasons, and retail apparel is constantly pushing the boundaries of what’s in fashion in the promotional products industry. But don’t worry, we’ve got your back!  After researching market trends, analyzing bestseller lists, and working with our top […]


Just Released: The 2019 Trending Lookbook

As an artist and designer, I learned early on that creativity is subjective and that product trends won’t always resonate with everyone. Trends are much like this, either well loved or cautiously avoided, but you can’t discredit the impact trends have on us.  Love them or hate them, let’s face it—understanding and identifying trends is decidedly […]

Merry and bright

Merry & Bright: The 2018 Holiday Lookbook

As soon as autumn leaves begin to change and the air achieves that familiar crispness, we’re hit with the hard and fast realization (maybe even mid-pumpkin spice latte) that the gift-giving season is upon us. The holidays are a warm and wonderful time to acknowledge your colleagues, give thanks for your friends and family, and […]


Unexpected Discovery: Your Guide to Event Merchandising

“What you can’t imagine, you can’t discover.” – Albert Einstein The word “discovery” may bring to mind tales of Lewis & Clark’s 19th century expedition into the western frontier or “Eureka!” worthy moments in scientific and space exploration. Or perhaps, for some cinephiles, the word “discovery” conjures a vision of Indiana Jones in his full […]

Trending: 2018 Lookbook

Trending: The 2018 Lookbook

  As a graphic designer, I am always looking for inspiration to inform the work that I create; it never happens in a vacuum.  From the high-fashion trends that I see on the runways, to an easily accessible yet inspiring walk among downtown’s vibrant street art, creativity is truly everywhere. A simple scroll through my […]