The Spark Blog

Promotions with a Purpose: EcoSmart

The sustainability trend gained serious momentum last year. This year? It’s a full-on cultural movement, with demand for eco-friendly products at an all-time high. ASI even selected the (turtle-approved) reusable straw as its promo item of the year. EcoSmart® is our way of helping you make a difference, one small step at a time. This year, we’ve […]

What Does Your Deco Say About You?

Choosing the right decoration method is just as important as choosing the right product. Every time you put your logo, or brand, out into the world, you’re saying “This is who we are.” That’s why choosing a promotional product as a gift or giveaway is an important marketing decision. It’s equally important to consider the way your logo will look on the […]

brand id

What’s Your Brand ID?

When you are selecting your branded merchandise- whether it’s for established customers, new clients, or employees – do you approach it as a task to check off your list?  Or do you approach it as a strategic marketing decision that communicates really important information to really important people? Sure, you know that a branded giveaway […]

generation z

Your Guide to Marketing to Gen Z

For several years, it seems like we’ve all been constantly analyzing the personalities and buying behaviors of Millennials, the generation born between the early 1980s and the mid -1990s. Sometimes it feels like the topic has been so exhausted that all we’re left with is a bunch of unfair generalizations and clichés. It’s tiring, but […]


5 Travel Product Trends to Know in 2018

Business travel can be tough. Just ask anyone who’s lived out of a suitcase, stood in line for hours at a busy airport or eaten dinner alone after a day of never-ending client meetings. If the recipients on your gift list spend a lot of time traveling, we’ve got some can’t-miss ideas that will make […]

Fall Trend

2017 Fall Trend Report

“What’s Trending?” It’s the question we hear most often. And it’s a question we love answering! Because not only do we have the answer – but we’ve got product suggestions to keep your brand current and top of mind. It’s no accident. With lots of research and the same forecasts the top retailers are using, […]