The Spark Blog

Direct Mail

Direct Mail is Not Dead

If you are a sales professional (in any industry), odds are you are challenged with prospecting and ensuring your pipeline is full of new leads.  The most common prospecting methodology uses a multi-channel approach, a combination of: cold calling, social spamming (emails and/or targeted advertisements), and direct mail.  And although direct mail can have a […]

To spin or not to spin

To Spin or Not to Spin…

One of the fidget spinners above contains potentially harmful amounts of lead. The other fidget spinner is 100% safe and has been tested and approved to meet industry regulations. Can you tell which fidget spinner is which? Would you be a little hesitant to touch one if you received them? Fidget spinners have recently become […]

3 Lessons Brands Can Take From the Music Industry to Increase Customer Loyalty

As a music enthusiast, I think I can speak for the majority of music connoisseurs when I say that there’s no feeling like putting your headphones on and just zoning out to the words you’re hearing. The human infatuation with music isn’t coincidental. Neuroscientists have discovered that listening to music not only stimulates dopamine which […]

Stephanie, Henrik, and Wanza

Sales Team Profile – Stephanie Lyndon-Wheeler

I had the pleasure of chatting with Stephanie Lyndon Wheeler, one of Boundless’ fantastic Sales Affiliates who has been with Boundless for almost 3 years!  Stephanie speaks on how she stays ahead of trends and the important role creative consulting plays in her sales tactics. Tell us a bit about yourself? Where are you from? I […]

Product Trend of 2017: Create an Experience!

In today’s society, we’re constantly being bombarded with advertising and media shouting, “Buy this!” “Buy that!” or “Our product is better!” In fact, the average consumer is exposed to more than 1,500 advertising messages a day. With this much noise and clutter, it’s becomingly increasingly hard for marketers to reach their target audiences. With Millennials […]

Poteet Family

Sales Team Profile: Charmaine Poteet

Charmaine Poteet talks about what led her to the promotional product industry, her favorite pastimes and her secret to building relationships with clients. Can you tell us a little bit about yourself? I am a native Texan.  I grew up in Grapevine, Texas and now live in Fort Worth – one of the best cities […]

Categories: Inside Boundless
Left and Right brain image

3 Ways to Create an Emotional Connection Using Your Brand and Why It’s Important

In today’s day and age, everywhere you look there’s a business crammed next to another business, sitting below another business.  We’re so accustomed to shopping malls being built and having a new restaurant or clothing store pop up as soon as a site becomes vacant.  According to the Census in 2013, there were 18,000+ businesses […]

Customization and Millennials

Just twenty years ago customization in the consumer and product world didn’t go far beyond, “What color t-shirt do you want?” (With one or two styles to choose from) Or, “What kind of TV dinner do you want: one with a brownie or with fruit?” (Always go for the brownie.) Gone are the days where […]