They say money talks, but for me, promotions are the true power broker of the finance world. In an industry where your competitors are more or less all offering similar services, it is essential to make an impression that is creative and memorable. And while the financial sector limited their marketing spend during the recession, we’re now seeing the financial market post-recession is doubling down on promotional products as a creative way of attracting new customers. And if you know what’s trending in promotional products, it’s your business that will be cashing the checks.
Between credit unions, private banks and investment companies, the financial sector is the third largest buyer of promotional products with sales of more than $2 billion annually! Most of these financial brands tend to re-order similar products regularly, so once you decide which products are right for your campaign, your promotions will basically run themselves.
If you want to increase your customer base increasing brand awareness is key, making promotional products that lend themselves to daily use hot commodities. With that in mind, here are my picks for financial product ideas that are right on the money.
In response to an uptick in mobile transactions, financial institutions are betting big on tech-themed promotions. Your customers are keen on keeping track of their financial investments, therefore, those who safeguard those stakes must always remain connected to their customers not only through statements and reports but also on mobile devices. You can invest in tech products that keep your customers connected, like power banks, silicon wallet sleeves, and USB and storage hubs. Information is just an app away and your customers can stay in the know even when they are on the go.
Whether you are a credit union introducing a promotion or a bank hosting a community event, finance-themed gifts are always a good choice. Customers love branded piggy banks, logoed journals or even dollar-sign stress relievers. These products are great ways to keep your brand top-of-mind with new and existing customers, and they speak volumes about your services and offerings.
Drinkware remains a top-selling product in the financial world because they can be used in so many ways. From branded coffee mugs to reusable sports bottles, drinkware promotes brand awareness everywhere prospective clients go.
Writing instruments continue to reign supreme in the financial sector. Whether for signing checks or closing an investment, customers always need great pens. And wouldn’t it be great if the one they used for all these important moments displayed your logo?
If your business is in the financial sector, chances are you are well aware of the importance of finding low-cost solutions with a high ROI. With an average cost of $0.07 per impression, branded merchandise is THE most cost-effective way to spread awareness of your brand. Using branded merchandise to spread the word about your services just makes dollars and sense. Let’s spread the #BrandLove without breaking the bank.
Contact us today for creative ideas for your next campaign!