We’ve all heard that Millennials are killing off a variety of products and industries, but is golf really the latest on that list? Two years ago it seemed the millennial generation was not picking up the game as older players were aging out, and it was having a huge impact on the sporting-goods industry as a whole.
Despite what you may have heard, the truth is that the data around golf participation is actually encouraging. The National Golf Foundation’s 2017 participation report says a record 2.5 million people played golf on a course for the first time in 2016. This number breaks the previous record set in 2000, during the peak of Tiger Woods’ success.
So how has the golf industry continued to thrive despite a decline in traditional golf? To reach a new generation of golfers, the industry didn’t just rely on getting players on the greens. In 2016, 11% of overall golf participation happened off-course and that number is projected to grow. Facilities like Top Golf provide a more entertaining social environment, and indoor virtual simulators eliminate weather restrictions. These modern approaches to a traditional sport is helping transition more and more people into committed golfers. As these off-course facilities continue expanding tournament programs for team building, competition and fund-raising, the potential for promotional products is ripe for growth within the industry.
So what does this mean for you?
To build a successful golf campaign that resonates with people new to the sport, focus on technology, and multi-function popular retail brands for a memorable and lasting impact. Need help getting started on your next golfing campaign? Whether that is sponsoring a PGA tournament, or sourcing giveaways for a company Top Golf outing, we’ve got you covered. Here are some of our favorite picks:
Nike® Sport Backpack – A fold over top with buckle closure and multiple pockets keeps gear secure and organized in style. The large capacity main compartment has a magazine sleeve and the zip shoe compartment stores dirty shoes away from other items.
KOOZIE® Mantra Golf Kit – Callaway® Warbird 2.0 – A great accessory for a full day on the course. Includes 3 Callaway® Warbird 2.0 golf balls and 5 tees inside a KOOZIE® water bottle kooler with elastic tee holders on the front.
Jam Turf Bluetooth® Speaker –This durable and sporty Bluetooth® 2.1 speaker connects wirelessly up to 30 feet away and works with all Bluetooth® enabled devices. The 2200 mAh lithium-ion battery provides up to 8 hours of play time while the waterproof design keeps the music on, even in the heaviest downpour. Includes a built-in carabiner, tee holders and ball marker.
Rugged 7-in-1 Golf Tool – Sturdy and functional, this is a golfer’s ultimate all-in-one tool. Includes; club cleaner, brush cleaner, screw for shoe spikes, golf club holder, bottle opener, ball marker and divot tool with clip. The great value on this multi-function tool makes it perfect for tournaments.
Adidas® Climacool® 3-Stripes Polo – Climacool® technology provides zonal ventilation with iconic 3-Stripes branding on the right shoulder. The adidas® raised Badge of Sport heat transfer at back yoke and the 8,000 stitch embroidery standard imprint promote a quality polo that will get a lot of wear to make a lasting impression.
Modern Golfer’s Tee Kit – 3-1/4” – A stylish gift accessory kit with all the essentials; a stainless steel divot tool with bottle opener, 5 golf tees and 2 ball markers. Packaged in a 1-color imprinted box with 1-color imprint on the tees and markers, and laser engraving on the divot tool.
Make no mistake, the golf industry is thriving and there are tons of ways for your brand to capitalize on the trend. Golf season is now in full swing, so make sure your brand is ready to hit the greens.
Interesting in dipping your toe into golf promotions but don’t know where to start? Contact Us!