December 21st may be the first official day of winter, but the 2018-19 winter apparel trends are already on full display in retail stores and runways alike. When seasonal trends change as fast as the wind blows, it makes staying on top of the latest and greatest branded apparel feel like a full-time job. But don’t worry, we’ve got you covered with our quarterly apparel and accessories trend report! We monitor fashion blogs and take cues from top retail brands to help you take the guesswork out of staying on trend. This winter, look for cozy layering and apparel inspired by nature to be in high demand by your employees and customers.
TREND #1 : LAYER IT UP!
Get ready for cozy outerwear and layers to be at the forefront of this season’s trends. Bundle up in vests, parkas, and jackets and embrace the cold with fleece and insulating fabrics. Layers allow for versatility in colder weather so you can layer up as temperatures drop at night, or shed your outerwear if you go indoors. Hard shell outerwear lined with fleece in particular is perfect for colder climates and gives your brand a ton of visibility.
Another great layering piece is the flannel long sleeve that is ultra trendy, especially when paired with a puff or fleece vest. Flannel is timeless and can be dressed up or down, making it great for versatile layering. To complete the look for your employees or customers, gloves, fuzzy socks, scarfs and beanies are all great giveaways that give your brand some serious exposure. See more from the collection >
TREND #2: INTO THE WILD
Consumers are on the hunt for winter’s biggest trends including nature tones, animal prints, camo and leather. Integrate these styles into your branded winter apparel, and your audience will go wild! While fall saw bright colors trending, you can expect winter to trend in favor of colors and styles inspired by mother nature herself. Camo, one of the more divisive patterns in fashion, is re-surging this winter in a big way and your customers are clamoring for apparel and accessories that sport the trend. Along with that, animal prints and leather accents are huge in retail this winter. Your company can capitalize on these wild trends by infusing them into your branded apparel and giveaways. See more from the collection >
Apparel is the most popular category in the promotional products industry, so making sure that your branded apparel stands out from competitors is essential. Infusing the latest trends from retail is one great way to stay top of mind. You want to make sure you give away apparel that your customers and employees will actually wear. When a single t-shirt can generate over 2,000 impressions in it’s lifetime, it makes branded apparel a worthy investment and powerful marketing tool for your brand.