The holiday season is by far my most cherished time of year! I love coming up with thoughtful gifts for my favorite humans (and a few furry friends) that express what they mean to me. For your company, the holidays are also a great time to acknowledge the hard work of your employees and to share appreciation to your customers with the perfect gift. With that in mind, here are some tips and trends to make this gift-giving season the best one yet!
Presentation makes a Present
The experience of opening a gift is greatly enhanced when packaged beautifully. From a gorgeous leather carrier for a favorite wine bottle to festive wrapping and a handwritten holiday card, presentation creates anticipation and demonstrates your thoughtfulness. With tons of custom packaging and wrapping options, elevating your gift giving this season has never been easier!
Warm & Cozy
Nothing expresses care quite like a gift that keeps you snug as a bug in a rug. Right now, I am loving the Alternative Rocky & Adrian sweatshirts – his & hers with the softest (and eco-friendly) lining. Blankets to snuggle up in or candles that evoke holiday memories also create a homey and lasting impression. The holidays are all about cuddling up with loved ones and enjoying family time, so by giving a cozy home gift you are making your brand a part of the experience.
Giving a gift that shows you know the recipient’s interests helps build on the relationship. Do you have someone on your list who loves to travel? You can give a classic travel accessory like a luggage tag, packing cubes or a new suitcase. Or, for a more unexpected gift, perhaps a beautiful coffee table book from a favorite region or a travel magazine subscription. Does your client base tend to be into fitness? Wireless earbuds, the latest duffle or a cool fleece would be a welcome gift. For the trendsetter, find the hottest new Corkcicle, MiiR or Yeti drinkware item to take on the go. Know your audience and give them something they will use in their daily routines for a truly thoughtful gift!
Food & Wine
Food gifts and related accessories are a great option for those who may be harder to shop for – someone you don’t know quite as well or the person who already seems to have everything. Folks are feeling festive and there is no better way to celebrate than with a holiday treat and a toast. Cheers!
Did you know that between tablets, smartphones, TV’s, and computers, Americans on average devote more than 10 hours a day to screen time? With all this tech constantly at our disposal, there is a movement to disconnect from the screens we use on a daily basis. Consider giving a throwback gift that encourages pen & paper, outdoor adventure or exploring a pastime. Here are some of our favorites here!
More and more consumers are changing their buying habits and are supporting eco and socially responsible companies. If giving back is important to your recipient, they will love receiving a gift that gives back. Whether that is a company that focuses on being eco-friendly or companies that strive to help those in need. Connecting with a brand that has an impact on the world around them can make both the giver and receiver feel good.
Finding the perfect gift can seem like a daunting task, but don’t stress! From employee & client appreciation, end-of-the-year awards, executive gifts, event giveaways, and more, we’ve got you covered this holiday season with the latest trends and ideas. The holidays are a great time to show appreciation and spread what we like to call the #BrandLove.
Check out our holiday gift guide to kick off your holiday gifting plan!