With more than 12 million daily users, Slack has become the go-to communications tool for businesses in the digital age, and it’s always looking to up the ante. The decorated brand is committed to making our workdays simpler and more productive. It’s a mission Slack takes seriously not only with its customers, but also with its new hires. Because the brand knows that when you treat people well, they’ll return the favor.
Together with Boundless, Slack brainstormed a Welcome To Slack Kit that would kick off each onboarding employee relationship with a bang. People do their best work when they feel like they’re part of the team. The goal was to create a Welcome To Slack Kit designed to fit seamlessly into Slack’s branding and make the company’s new employees feel right at home — like they were family.
Our team worked side-by-side with Slack’s crew to create a perfectly designed goodie bag that fit with the brand. The kit included:
While Slack could have used a simple digital welcome kit, it knew that positive relationships start with happy initial encounters. The Welcome To Slack Kit made a big splash with newbies, giving them an exciting experience of early connection with the Slack brand.