Fred Meyer builds a smarter rewards & recognition platformWe're Your
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Overview

Fred Meyer, a major Kroger division, sought to create an engaging reward and recognition program for employees. They needed a fast, flexible solution that would allow users to redeem points for branded items and store gift cards. The challenge: integrating new technology (CashStar) while maintaining a simple, intuitive user experience.

Strategy & goals

Brand Consultant Lilia Hutchinson and the Boundless team focused on:

• Building a custom Brand Shop reward site in just six weeks
• Integrating CashStar’s digital gift card platform for instant code delivery
• Managing customer expectations around digital fulfillment (vs. physical cards)
• Optimizing product mix and introducing quarterly refreshes to boost engagement
• Expanding seasonal offerings like Fred Bear holiday sweaters and socks for a fun, branded experience

Results

• Successfully launched Fred Meyer’s first reward site, now one of Kroger’s largest!
• Introduced new digital gift card functionality and improved internal fulfillment workflows
• Continued engagement through seasonal product refreshes and exclusive custom items
• Drove adoption and reduced issues by refining communication and expanding desirable physical rewards

Testimonial

“We wanted a reward and recognition program that truly reflected what our associates value most, and Boundless helped us do that. They built our first-ever digital reward site seamlessly integrating digital gift options and continue to create seasonal branded items that keep engagement high year-round. This partnership has helped us create a smarter, more meaningful way to recognize and celebrate our people.”

Conclusion

The Fred Meyer Rewards project reflects Boundless’ expertise in merging technology, creativity, and fulfillment—creating meaningful recognition programs that evolve with employees’ needs.