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Overview

Universal Studios wanted to thank thousands of employees who dedicated years to building and opening their new theme park, Epic Park. They envisioned a high-quality, custom award that captured the essence of the park and their gratitude. The challenge: produce a memorable, premium product within a defined budget and navigate unexpected cost increases due to newly imposed tariffs.

Strategy & goals

Brand Consultant Lilia Hutchinson collaborated closely with Universal’s approved overseas vendor to design a one-of-a-kind award inspired by the park’s iconic tower. The project emphasized:

• Maintaining design integrity within a set budget
• Meeting Universal’s strict product testing and compliance standards (including QIMA testing)
• Adding a personalized touch: A printed note from the President enclosed with each award in custom packaging

Despite tariff challenges and tight turnaround times, Boundless delivered on Universal’s vision with precision and care.

Results

• Delivered striking custom awards that became a highlight of the employee celebration event
• Strengthened Boundless’ relationship with Universal’s merchandising and HR recognition teams
• Earned preferred vendor status through compliance excellence and on-time delivery
• First large-scale overseas project with this Universal division

Conclusion

The project’s success showcased Boundless’ ability to combine creativity, global production expertise, and personalized presentation. turning recognition into a moment of pride for both Universal Studios and its employees.