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Spark Blog

Fresh ideas, bold inspiration, and insights to spark what’s next. Explore the latest in merch, trends, culture, and brand strategy—and discover new ways to create meaningful connections with your audience.

Aug 17, 2022

The Dos and Don’ts of Branded Boxes

Promotional products are one of the best ways to connect with your audience in real life. ...
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Jul 20, 2022

Cause Marketing: How to Give Back with Your Promo Campaigns

Did you know that 25% of shoppers have stopped buying from self-interested brands?
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Jun 01, 2022

13 Products You Didn’t Know That You Could Brand

Whether it’s T-shirts, koozies, water bottles, or custom bags, there are so many ...
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Feb 23, 2022

Know How Your Audience Will Respond to Your Promo Products

You found a promotional product that you think is really cool. You go through the time ...
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Jan 19, 2022

7 Questions to Lead a Promotional Product Marketing Campaign

You know you want to promote your business with promotional products, but where should ...
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Jan 05, 2022

6 Tips To Prevent Rogue Promotional Product Spend

Promotional products are a must for any marketing department. But like any channel, you ...
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Nov 03, 2021

5 Tips for Picking Your Promotional Products Partner

No matter your industry, you’re working with more competition and tighter margins. It’s ...
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Aug 16, 2021

Update: Product Supply Chain and the Holiday Squeeze

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Jun 30, 2021

4 Ways Promotional Products Deliver Value

Digital marketing is everyone’s go-to for connecting with consumers. After all, aren’t ...
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Jul 29, 2019

Debunking 3 Common Customization Myths

Show of hands: Who owns a polo with a left chest embroidery imprint? What about a pen ...
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Dec 17, 2018

Top 3 Takeaways From ProcureCon Marketing 2018

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Nov 07, 2018

4 Key Takeaways From The 2018 Product Responsibility Summit

Product Responsibility seems easy. Right? Just do the right thing and everyone will end ...
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