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Spark Blog

Jul 08, 2026

Four Key Considerations for Your Merch Strategy in 2026

In the past decade, personalization was all the rave in promo. Consumers were seeking ...
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Dec 10, 2025

How To Map Out Branded Merch Campaigns For An Entire Year

Nearly three-quarters (72%) of consumers report purchasing from a brand due to its ...
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Jul 23, 2025

Breaking Into Branded Merch: A Beginner’s Guide to the Promo Industry

When you see a promo pen, t-shirt, or coffee mug, it’s possible you don’t think much of ...
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Jan 22, 2025

New Year, New Look: A How-To Guide for Branding with Uniforming + Apparel

Out with the old, in with the new. The start of a New Year is your chance to revamp your ...
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Jul 24, 2024

Playing With the “Kidult” Trend: How To Nurture The Inner Child with Promo

Let’s be honest: “adulting” isn’t easy. From bills to full-time jobs to raising our ...
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Jul 10, 2024

From Hype to Impact: How To Maximize Promo Potential During World Events

From the Olympics to the Oscars to royal weddings, news-headlining events have a way of ...
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Jun 12, 2024

What is Branding Products with Purpose™, Really?

Shoppers have always cared about value, but in the 2020s, they care much more about brand ...
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May 01, 2024

Do’s and Don’ts of B2B Promo Marketing

Business-to-business (B2B) marketing requires lots of touchpoints and nurturing to score ...
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Apr 04, 2024

Sustainable Swag: 2024’s Best Eco-Friendly Promotional Products

Every day should be Earth Day, but there’s just something special about April 22. ...
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Jan 19, 2024

Five Unique Ways To Personalize Promo in 2024

Generic customer experiences are so 2008. In 2024 and beyond, consumers expect unique, ...
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Nov 29, 2023

Maximizing the Value of Boundless Brand Consultants

Promotional products deliver so much value for brands. They boost your visibility, deepen ...
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Sep 20, 2023

Transform Your Promo Campaign With Bold Color Choices

Promotional products are an effective marketing tool with a lot of staying power. ...
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