From Purpose to Performance: Inside the 2025 Boundless CSR Report

At Boundless, Earth Day is more than a symbol–it's a checkpoint for us to evaluate our progress towards our goals and plan for the path forward. Our 2025 Corporate Social Responsibility report (CSR) shares a snapshot of our journey: what we’re doing, what we’re learning, and where we’re headed.

Inside Our CSR Journey

"At Boundless, sustainability is part of how we build the business. As we continue to grow as a global Merch Media Agency, our responsibility grows with us. The products we source, the partners we choose, the platforms we invest in, and the standards we set all affect our clients, our supply chain, and the communities we touch.

For us, this is not about checking boxes. It is about making better decisions, holding ourselves to a higher standard, and helping our clients do the same. We still have work to do, and we always will. But our direction is clear. We will continue building a business that shows growth, operational excellence, and sustainability can reinforce each other."  

— Aaron Hamer, Boundless CEO

Originally launched in 2018, our "Boundless Cares" program centered on a culture of care in our internal, local, and global communities. We focused on employee wellness programs and volunteer opportunities, supply chain safety and transparency, and energy efficient office upgrades and recycling programs.

As our business grew, so did our industry, the depth of our supply chain partnerships, and our customer base. We saw the need to transform our program to reflect our growth and our commitment to sustainability at the core of our company vision.

In 2025, we took some major steps to advance our journey:

• Earned an EcoVadis "Committed" badge
• Took our first steps toward tracking and reporting on our carbon footprint
• Brought on a supply chain management partner
• Launched our proprietary product impact scoring system – PRISM™
• Launched our sustainability pillars: "The Four P's" (People, Product, Platform, and Purpose)

 Introducing the 2025 Boundless CSR Report

A CSR journey is never perfect, but we are thrilled to share what Boundless has created and what we have in the works. The 2025 Boundless CSR report shares some recent wins, exciting partnerships, and opportunities to improve. It’s built on the best information we have today, pulled from across Boundless teams, partners, and our supplier network. Our approach is grounded in The 4 P’s, the sustainability pillars which have guided our initiatives. Together, they guide how we turn progress into long-term impact, not just for our business, but also for our partners and the brands we serve.

Our Approach: The 4 P's

Committed to delivering Branding Products with Purpose™, we build our work around the communities and ecosystems that keep our world running.

People

People come first at Boundless. We are dedicated to developing an ethical supply chain that provides living wages, equal opportunities, and a safe work environment for all.

While others back down from their inclusion commitments, we reaffirm ours. We’re committed to building an inclusive network of partners that reflects the broader world around us. This includes prioritizing partnerships with minority-owned, women-owned, disabled-persons-owned, veteran-owned, LGBTQ+, and small businesses. In 2025 alone, we achieved an 8.23% diversity spend, and we aim to raise that to 10% for 2026.

Product

Boundless believes that intentional, durable products do more for a brand than any disposable trinkets. We offer sustainable branded merch that prioritizes upcycled, biodegradable, and renewable materials, all to build values-driven impressions.

Our proprietary Product Responsibility and Impact Scoring Method (PRISM™) makes it easier for brands to choose sustainable branded merchandise. PRISM™ scores each item across three metrics—Process, Material, and Impact— so you know how every piece stacks up.

Platform

As a full-service brand visibility platform, Boundless doesn't just deliver branded merch. We also provide tools and partnerships to help you measure impacts aligned with your ESG goals.

We partner with carbon accounting group Acylmate to track emissions and work toward our ultimate NetZero goal. We've earned a Committed badge from EcoVadis, the global standard for supply chain sustainability. Meanwhile, we continue to build Boundless OnDemand™, a branded store experience that combines responsibility with scalability.

Purpose

Boundless is a values-driven company, with CSR and ESG embedded into our long-term strategy. We promote social and environmental responsibility across the organization, from staff volunteer efforts to production accountability.

To ensure our efforts have a positive global impact, we align with United Nations Sustainable Development Goals (UNSDGs) and Global Compact principles. The Compact calls on businesses first to act responsibly, and then to look for ways to innovate for social and environmental good. We're proud to be a part of that effort.

What's Next

At Boundless, we're always looking for ways to build a better future. Each milestone is a step toward something bigger, healthier, and more sustainable, and each year brings new challenges. Here's what we have planned for the next phase of our development.

Near-Term:  1  Year

In the next 12 months, we plan to expand our PRISM™ product set and integrate PRISM™ scoring into our core collections and large-scale store solutions. We're working to establish a baseline carbon footprint score and set an actionable offset goal.

We're actively working to increase our EcoVadis score to Bronze or higher. We're also collaborating with impact analysis firm TraceVERA to introduce factory risk assessments, audit protocols, and corrective action tracking for our top 10 vendors.

Long-Term:  2-3  Years

Going forward, Boundless will continue to set and pursue carbon footprint reduction goals. We're also planning to expand our supply chain governance program to include our top 50 vendors and raise our EcoVadis score to Silver or higher.

What This Means for You

Today’s customers and stakeholders expect more—from the brands they support and the products they receive. They’re looking for transparency, accountability, and proof that your values show up in real, tangible ways.

As a Boundless partner, your merchandise becomes more than a moment—it becomes a measurable extension of your strategy. Through tools like PRISM™, which brings clarity to product responsibility and impact, and our Merch Media approach, which positions branded merchandise as a high-performing marketing channel, your merch works harder across every touchpoint.

Your merch has the power to:

• Turn ESG commitments into tangible action with products backed by data, visibility, and responsible sourcing
• Build trust with customers and stakeholders by aligning your merchandise with the values they expect—and can verify
• Deliver measurable marketing impact through long-lasting impressions that extend beyond traditional campaigns
• Drive smarter brand growth, proving that sustainable merchandise isn’t a compromise—it’s a competitive advantage

Because when your merchandise reflects what your brand stands for, it doesn’t just show up—it stands out.

Join Us in Our Ongoing Commitment to a Better World

The real impact happens when this work extends beyond us.

For our clients and partners, this means greater transparency, better data, and more intentional choices in how your brand shows up in the world. Through frameworks like our 4 P’s—and innovations like PRISM™—we’re making it easier to align performance with purpose, without compromise.

It’s not enough for merch to just be seen. It needs to perform strategically, sustainably, and transparently.

This is the shift we’re driving at Boundless—where merch becomes media, and every product decision becomes a reflection of your brand’s values.

This Earth Day, we invite you to reflect along with us: If sustainability is part of your brand ethos, does your merch align with those values? If you’re ready to explore what that looks like in practice, request a copy of our 2025 Boundless CSR Report to see the progress, insights, and tools shaping what’s next.