Overview
BCD Meetings & Events is a global company specializing in everything from live and virtual events planning to sports hospitality and team logistics. The company elevates experiences, like meetings, to create a human connection.
Strategy & goals
BCD Meetings & Events hosted a client advisory board meeting and wanted to infuse personal gifts and experiences throughout the event to solidify relationships and boost client retention. During pre-registration guests answered a questionnaire about their favorite foods, hobbies, etc., and their answers were used to inform a personalized event experience.
Results
Through their partnership with Boundless Brand Consultant, Amber George with Boundless Collection, guests received custom kits upon arrival with their favorite goodies and were served a custom cocktail at dinner based on their questionnaire. After the event, they received a package with a drinkware item, mixology recipes of their personalized cocktails named for each guest, and a custom 12-month calendar filled with attendees' favorite quotes.
Conclusion
By infusing personal touches and personalized promotional products throughout the event, BCD Meetings & Events was able to forge lasting relationships with top clients and create a memorable experience to boost retention.
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