Every year, Wingstop conducts a Flavor For Good campaign where it sets up a retail booth at its national sales meeting. The brand donates the proceeds from each sale to support small businesses and various charities. But the COVID-19 pandemic threw a wrench into Wingstop’s plans. The brand partnered with Boundless Brand Consultant, Brad Blankenship with LOGOLINK, to reimagine its Flavor For Good campaign to spread light in the world without spreading COVID-19.
Boundless created an eCommerce store just for Wingstop’s Flavor For Good campaign. We filled the site with both new and time-honored products and apparel that employees and Wingstop fans could purchase with the click of a button.
We knew that not just any products would do in this online shop. We pre-vetted every product in the Flavor For Good store to ensure it met Wingstop’s discerning standards:
While Wingstop couldn’t promote its Flavor For Good campaign in person, it was still able to support small businesses, charities, veterans, and environmental causes with a solid eCommerce experience. This online store made it possible for Wingstop to raise funds while creating a Brand Love moment with each shopper.
Non-profits and small businesses struggled during the pandemic. Instead of skipping its Flavor For Good campaign, Wingstop partnered with Boundless to make sure these charities received support at a time when they really needed it. The campaign was a tremendous success, not only because it connected more shoppers with the Wingstop brand but because it made it possible for shoppers to virtually support charities. Giving back has never tasted so good.