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TL;DR: IT giant Insight was looking for creative solutions to help celebrate the milestones of its more than 11,000 global employees. Pairing with Boundless, the company instituted two milestone boxes: A leadership gift for newly promoted employees and a New Baby Gift to celebrate new parents.


With more than 11,000 employees across the globe, IT giant Insight has grown exponentially from its start-up as a mail-order company. As Insight has added more companies to its name, a single constant has been the culture of the company that shows its appreciation for team members.

strategy & goals

Insight paired with Boundless to find creative solutions to honor individual milestones across the company. Insight wanted to reward promotions and celebrate new additions, so we created a Leadership Gift Box and a New Baby Gift.


Using a creative back-end solution, Boundless was able to employ monthly reporting to coordinate employee kits. Each gift came packaged in a custom box with a letter from the CEO. For the Leadership Gift, newly promoted employees received the popular hardback book “The First 90 Days” and a pair of custom Insight branded socks or a retail scarf. For the New Baby Gift, parents at Insight received retail trumpet socks and a onesie.


By leveraging Boundless, Insight was able to automate a program that increased employee goodwill. This creative direction celebrated life-changing events with Brand Love for even the littlest additions to the Insight family.





employee count