overview
Welbe Health provides all-inclusive, full-service healthcare for seniors. Dedicated staff across multiple locations coordinate transportation, meals, social activities, in-home care, and prescription delivery for its clients.
Boundless Brand Consultant Tracey McArdle worked with Welbe Health's multiple locations to source branded promotional items like playing cards, hand fans, and backscratchers to promote its clinics and foster goodwill with clients.
However, each Welbe Health branch started ordering different items—and not everything fit Welbe Health’s brand vision. Disparate orders also meant Welbe Health missed out on the benefit of bulk pricing, so Tracey worked with the brand to tighten up its promo ordering process to boost brand safety and optimize promo spending.
strategy & goals
Tracey first suggested that Welbe Health consider Boundless’ patented GroupBuy™ technology, which aggregates orders across multiple locations for cost savings. The brand ultimately decided all orders would go through the corporate marketing team for approval, and this process gave Welbe Health more control over its requests coming from various branches. Tracey also worked with Welbe Health’s marketing team to leverage economies of scale to bundle orders and secure better bulk pricing.
results
With a few tweaks, Tracey helped Welbe Health slash their promo spend and unify all branch locations. Today, branch employees submit promo requests to the marketing team, which then places an order for all branches through Tracey.
All Welbe Health locations receive invoices for the promo they need, which ensures they understand their contribution to marketing costs. Boundless ships the items individually, so each branch receives the right amount of promo for their needs—all while enjoying the benefits of bulk ordering.
conclusion
Whether you use GroupBuy™ or not, there are so many ways to save money on promo with Boundless. Tracey helped Welbe Health leverage economies of scale to see tremendous savings without compromising convenience. Welbe Health had three locations when Tracey first started working with them, but today, the brand effortlessly manages promo for eight locations. Streamlining the promo ordering process has led to amazing savings and many reorders. Welbe Health now has more control over its branding and budget, which is a win-win for the healthcare brand.
