How RFID Technology Can Benefit Your Brand

What if I told you there was a technology that allowed you to check inventory in minutes, connect with your audience, and manage the attendance of your events? It might sound too useful to be true, but RFID technology is taking off and has finally broken its path into promos!

So, what is RFID?

 

Also known as Radio-Frequency Identification, RFID is the use of radio waves to read and capture information stored on a tag attached to an object. The tag can be read from several feet away and does not need to be within direct line-of-sight of the reader to be tracked. As a marketer, all you need is an RFID reader- which is widely available and super cost effective.

RFID is in the midst of an incredible comeback, after being created in the 1970s. Up until now, it has been too expensive and limited to be practical for many commercial uses. However, as the prices decrease and the benefits grow, RFID is quickly gaining traction. By 2025, the RFID market is projected to reach $27.6 Billion (Globenewswire).

This technology can benefit almost any type of industry, but retail is dominating in usage. Therefore, it was only a matter of time before RFID slipped its way into the promo industry. Now that it’s here, there’s a new world of promo possibilities:

Inventory Management: With a handheld RFID reader, inventory can be checked in minutes.

Campaign Integration: Integrate RFID Ultimate Tees into a marketing campaign to provide additional points of contact with your audience.

Event Management: Use RFID bracelets to manage the attendance of your event.

ultimate tee

Ultimate Tees

 

How would you like to interact with consumers after they walk away with your promo shirt at an event? RFID tagged tees open up the door to continuous connections with your audience. For example, put up a screen at a different location of the event and when someone with your promo tee walks by, a message for them pops up. This is just one of several creative ways to personally connect with your consumer through RFID technology!

Ultimate Tees are the first promo apparel piece to come with an RFID tag. It’s even offered in three colors: white, black and heather grey. RFID is pretty new to the promo world, so this tee gives you the perfect chance to try the technology before it takes off within our industry!

RFID Bracelet

 

RFID technology has gained huge popularity in the event industry. Festivals like ACL, Coachella, Lollapalooza and more use RFID wristbands as the ticket to get in, and now you can too! Since RFID products don’t have to be directly scanned, multiple people can enter at the same time while still being tracked. This leads to shorter lines and less employees to scan individual tickets. Additionally, RFID bracelets have much better security because they prevent unauthorized use or access. A lost or stolen ticket can still be used, but with RFID bracelets, the owner can deactivate it if needed.

RFID is a booming technology that is just getting started. Whether you’re putting on an event or giving out freebies, RFID has a place in your brand’s promos.


Contact your sales rep to learn more about RFID enabled promos!