Salesforce creative story

Salesforce wanted to promote the introduction of a new AppExchange character named Appy, a bobcat who knows all things Salesforce and guides users in the AppExchange program.They needed a unique giveaway that would promote Appy and make for a memorable gift for their partners at a client party.

Salesforce decided upon an Appy bobblehead, but the challenge was that they had no 3D concept of what Appy would look like from all angles. Salesforce was able to lean on the creative and artistic expertise of Boundless and their supplier partners to turn their vision into a reality. After countless modifications of various molds, Appy was brought to life!

The resulting Appy Bobblehead generated buzz with Salesforce’s partners and became a unique collector’s item that went above and beyond their expectations.