MGM Resorts creative story

What better way to spread Brand Love than with a new twist on a quintessential family favorite—MGM Resorts’ very own version of Monopoly! Boundless collaborated with MGM Resorts to create MGM-opoly, which includes a custom board, player pawns, and content for all of the “chance” cards.

As most people know, a good game of Monopoly can last for hours. The MGM-opoly game board represents all of the hotel properties in their portfolio and the players have a chance to “buy” the iconic Bellagio, Circus Circus, Mandalay Bay, etc. And while time is spent playing, MGM-opoly gets invaluable visibility in front of their prospective clients—talk about a great value in terms of cost per impression!