With much-anticipation for the release of the Dark Souls III game, Bandai Namco came to the Boundless team to create a collector’s edition for loyal, enthusiastic franchise fans. To meet the project’s goals of generating excitement and sparking a connection with fans, the game was created with specific items that were unique to these editions.
By strategically tying the collector’s edition launch to the game’s retail launch, the items quickly sold out within the first 2 weeks. The highly desired collector’s edition came with custom designed figurines, a metal game case, cloth game map, CD soundtrack, full-color art book and full color sleeve to slip on the game box.
With the worldwide gaming population sitting around two billion, the importance of connecting with a game’s target audience is crucial. What better way to spread Brand Love than by recognizing and rewarding the fans who have supported and popularized your game? By giving fans something that was completely custom and unique, Bandi Namco showed their appreciation and strengthened their relationship with fans while also growing interest for future games.