About Us

“At Boundless we work with brands who are as passionate as we are at elevating their brand image and creating Brand Love—that moment when the right product meets the right person at the right time and sparks a connection.”

—Henrik Johansson


CEO & Co-Founder


A serial entrepreneur, Henrik’s quest is innovation through technology-enabled services. Henrik most recently served as the President of Everydaywealth, an online financial services company, and was also the Founder and President of Creditland, an online credit and lending marketplace. Prior to entrepreneurship, Henrik was a management consultant with Andersen Consulting in the U.S. and abroad.




A financial professional with over two decades of experience, Jason joined Boundless in May 2006 as the company’s controller. Prior to joining Boundless, Jason spent five years as controller and treasurer for Renewable Energy Systems Americas Inc., a privately held green energy company. Jason began his accounting career with PriceWaterhouseCoopers.



EVP of Sales


Prior to joining Boundless, Pat was the Vice President of Sales for Toppers, a Top 20 industry supplier. Prior to Toppers, he served as Vice President of National Accounts for Norwood Promotional Products, one of the largest promotional products suppliers in the industry.


VP of Client Services


Wanza Madrid is the Vice President of Client Services at Boundless, where she is responsible for solution design, implementation, and product enhancements for Boundless technologies. Wanza is an industry veteran with over 17 years of experience under her belt. Prior to working in the branded merchandise industry, Wanza worked in professional children’s theatre as an education specialist. Wanza lives in the Austin area where she has had a hand in raising 3 (now grown) children, 3 (senior) dogs, and an (almost grown-up) husband.

Mark Lopez


VP of Technology & Services


Mark joined Boundless in 2006, and the company developed and implemented its industry-leading technology platforms and patented GroupBuy™ eCommerce solution under his leadership. Mark continues to lead technology innovation for Boundless and our customers. Prior, Mark worked for Taleo where he transformed its platform to meet the stringent requirements of a publicly traded company. Mark was also a Co-founder of Adflight Inc., an online advertising company with clients such as AOL, Gateway and Microsoft.



VP of Marketing & Sales Operations


Robyn is the VP of Marketing and Sales Operations where she is responsible for creating brand awareness and optimizing sales operations. She has been a member of the Boundless team since 2010, and has worn many hats partnering with vendors, managing marketing campaigns, and supporting the sales organization. Prior to working at Boundless, she owned an Estate Sale company and served as an executive of Client Services and Marketing teams in Austin.

Lupita Salgado


HR Business Partner


Lupita began her career in human resources at a small real estate firm in Houston and has since supported mid-to-large companies in the areas of talent management, compliance, and employee relations. With a background in the commemorative products industry as well as digital and broadcast media, Boundless was the perfect fit for her when she joined the team in 2017. Lupita has since become instrumental in optimizing, scaling, and in-sourcing our HR services and she actively supports the employee life-cycle whether it involves recruiting and employee engagement or benefit administration and payroll.


In December 2014, Boundless joined forces with Zazzle, the industry leading e-commerce provider of customized products to the consumer market. Together, we are the world’s premier provider of customized products to businesses and consumers.