About Us

“At Boundless we work with brands who are as passionate as we are at elevating their brand image and creating Brand Love—that moment when the right product meets the right person at the right time and sparks a connection.”

—Henrik Johansson

BRIDGET SMITH

CEO

About

Bridget effectively leads the charge in steering Boundless through the ever-changing promotional products industry, and with finesse! Bridget’s profoundly impressive career experience includes 15 years as Chief of Special Operations and head of international operations at Zazzle, where she managed the acquisition of and partnership with Boundless. Bridget served as Director of Finance for Apple’s US operations for 13 years, VP of Finance at Intuit, and co-founded Tenth Planet, an educational software company. Bridget enjoys skiing, hiking, golf, and loving on her three grandkids.

JASON BROADHEAD

CFO

About

A financial professional with over two decades of experience, Jason joined Boundless in May 2006 as the company’s controller. Prior to joining Boundless, Jason spent five years as controller and treasurer for Renewable Energy Systems Americas Inc., a privately held green energy company. Jason began his accounting career with PriceWaterhouseCoopers.

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PAT BARRY

EVP of Sales

About

Prior to joining Boundless, Pat was the Vice President of Sales for Toppers, a Top 20 industry supplier. Prior to Toppers, he served as Vice President of National Accounts for Norwood Promotional Products, one of the largest promotional products suppliers in the industry.

WANZA MADRID

VP of Client Services

About

Wanza Madrid is the Vice President of Client Services at Boundless, where she is responsible for solution design, implementation, and product enhancements for Boundless technologies. Wanza is an industry veteran with over 17 years of experience under her belt. Prior to working in the branded merchandise industry, Wanza worked in professional children’s theatre as an education specialist. Wanza lives in the Austin area where she has had a hand in raising 3 (now grown) children, 3 (senior) dogs, and an (almost grown-up) husband.

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MARK LOPEZ

VP of Technology & Services

About

Mark joined Boundless in 2006, and the company developed and implemented its industry-leading technology platforms and patented GroupBuy™ eCommerce solution under his leadership. Mark continues to lead technology innovation for Boundless and our customers. Prior, Mark worked for Taleo where he transformed its platform to meet the stringent requirements of a publicly traded company. Mark was also a Co-founder of Adflight Inc., an online advertising company with clients such as AOL, Gateway and Microsoft.

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ROBYN DETTMER

VP of Marketing & Sales Operations

About

Robyn is the VP of Marketing and Sales Operations where she is responsible for creating brand awareness and optimizing sales operations. She has been a member of the Boundless team since 2010, and has worn many hats partnering with vendors, managing marketing campaigns, and supporting the sales organization. Prior to working at Boundless, she owned an Estate Sale company and served as an executive of Client Services and Marketing teams in Austin.

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MELISSA SNYDER

Director of Employee Relations

About

Melissa has been with Boundless since 2007 and brings over fifteen years of experience managing sizable teams. She currently oversees all of Boundless’ employee relations programs, policies, and procedures with the overall purpose of strengthening employee-employer relationships. Melissa began her career in theater arts before acquiring experience in people management in the e-commerce industry. She then found her niche at Boundless managing and growing the Support Team and back-office operations. A natural wanderluster, Melissa and her husband love to experience new restaurants and explore scenic towns in the southwest US.

A ZAZZLE COMPANY

In December 2014, Boundless joined forces with Zazzle, the industry leading e-commerce provider of customized products to the consumer market. Together, we are the world’s premier provider of customized products to businesses and consumers.