Austin, TX — January 8, 2026 — Boundless, a consultative branded merchandise agency headquartered in Austin with a global presence, today announced the launch of its newly redesigned website alongside a redefined strategic approach to branded merchandise, formalized under its new tagline: Your Merch Media Agency™.
The launch reflects a broader evolution of the company’s role within the promotional products industry with a focus on greater clarity, expanded capabilities, and a more integrated view of how merchandise supports modern brand and marketing strategies. The launch also includes a refreshed logo and updated brand assets designed to better reflect the company’s evolved strategy, expanded capabilities, and approach to branded merchandise.
“For years, our work has lived at the intersection of creativity and fanatical brand experience,” said Andrea Stoll, CMO of Boundless. “As our capabilities have grown, it became clear that our story needed to catch up. Our new website and our Your Merch Media Agency™ positioning articulate what we’ve been building for some time. Merchandise that functions as a strategic media channel delivering meaningful brand engagement and return, when intentionally developed.”
At the core of the company’s updated positioning is the belief that branded merchandise is most effective when treated as a highly effective media channel. It requires planning with the same intentionality as other marketing channels, and its return is measured by its ability to drive awareness, engagement, loyalty, and long-term brand value.
Under the Your Merch Media Agency™ framework, Boundless partners with brands to integrate merchandise across:
This approach reframes merchandise as a fully integrated component within a broader campaign across both physical and digital touchpoints, rather than a standalone tactic. This combination amplifies results and delivers sustained brand engagement.
The new website and messaging also reflect the company’s expanded capabilities following its strategic acquisition of Touchstone in 2024, which significantly enhanced both creative and operational infrastructure.
The acquisition brought:
“Our evolution isn’t about adding more services for the sake of it—it’s about being more intentional and consultative,” said Aaron Hamer, CEO of Boundless. “The Touchstone acquisition allowed us to bring creativity and operations closer together, which ultimately leads to better outcomes for our clients, including complex, enterprise-level programs that require both strategic oversight and operational scale. The new website reflects that integration clearly and simply.”
Designed with both clients and industry partners in mind, the redesigned website provides a clearer view into how Boundless operates today—highlighting its consultative approach, expanded capabilities, and perspective on the future of branded merchandise.
The launch reinforces the company’s commitment to helping brands think beyond transactional programs and toward merchandise strategies that scale with intention and impact.
Founded in 2005, Boundless sees this moment as a milestone in an ongoing evolution, aligning closely with broader shifts occurring across the promotional products industry.
The new website is live at www.boundlessnetwork.com.
Founded in 2005, Boundless is a consultative branded merchandise agency headquartered in Austin, Texas, with a global presence. A heritage technology company at its core, Boundless has long invested in systems and integrations that enable scalable, data-informed branded merchandise programs. Built on the belief that merchandise is media, the company helps brands create meaningful connections with people through strategic branded programs, creative services, and operational excellence.
Learn more at www.boundlessnetwork.com.
Marketing Team
Boundless
marketing@boundlessnetwork.com