Who We Are


We know branded merchandise can turn prospects into customers, employees into ambassadors, and everyday people into champions for your cause. There’s a name for all of this good will and positive energy. Some call it brand equity. Others call it brand loyalty. We call it Brand Love. We’re here to spark Brand Love moments – those times when the right product meets the right person and in a flash, an emotional connection is made.


The Boundless Difference

With Boundless’ ERP integration process, your orders move seamlessly between your ERP and Boundless platforms. It’s completely automated keeping your Procure to Pay process flow intact, while our systems and dedicated Account Managers do all the work for you.

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The Boundless Difference

This is what makes us stand out

Manage 100% of Spend
Save Money With Patented Technology
Increase Buyer Adoption
Guarantee Brand Protection
Unleash Creative Expertise
Industry’s 1st Transparent Product Catalog

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Henrik Johansson

CEO & Co-Founder

A serial entrepreneur, Henrik’s quest is innovation through technology-enabled services. Henrik most recently served as the President of Everydaywealth, an online financial services company, and was also the Founder and President of Creditland, an online credit and lending marketplace. Prior to entrepreneurship, Henrik was a management consultant with Andersen Consulting in the U.S. and abroad.

Jason Broadhead


A financial professional with over two decades of experience, Jason joined Boundless in May 2006 as the company’s controller. Prior to joining Boundless, Jason spent five years as controller and treasurer for Renewable Energy Systems Americas Inc., a privately held green energy company. Jason began his accounting career with PriceWaterhouseCoopers.

Pat Barry

EVP of Sales

Prior to joining Boundless, Pat was the Vice President of Sales for Toppers, a Top 20 industry supplier. Prior to Toppers, he served as Vice President of National Accounts for Norwood Promotional Products, one of the largest promotional products suppliers in the industry.

Mark Lopez

VP of Technology

Mark joined Boundless in 2006, and the company developed and implemented its industry-leading technology platforms and patented GroupBuy™ eCommerce solution under his leadership. Mark continues to lead technology innovation for Boundless and our customers. Prior, Mark worked for Taleo where he transformed its platform to meet the stringent requirements of a publicly traded company. Mark was also a Co-founder of Adflight Inc., an online advertising company with clients such as AOL, Gateway and Microsoft.

Tiffany Price

VP of Marketing

Tiffany is responsible for growing brand awareness and driving sales for Boundless. Prior to joining the team, Tiffany spent over nine years at Vistaprint, launching new products, optimizing existing products, and leading integrated marketing campaigns. She brought new thinking to Vistaprint’s North American email marketing team, producing impactful email content to drive engagement. Tiffany also drove long-term value to the marketing program by proposing innovative changes to improve one of the largest channels in the organization.

Wanza Madrid

VP of Client Services

Wanza Madrid is the Vice President of Client Services at Boundless, where she is responsible for solution design, implementation, and product enhancements for Boundless technologies. Wanza is an industry veteran with over 17 years of experience under her belt. Prior to working in the branded merchandise industry, Wanza worked in professional children’s theatre as an education specialist. Wanza lives in the Austin area where she has had a hand in raising 3 (now grown) children, 3 (senior) dogs, and an (almost grown-up) husband.

Alex Gold

Director of Enterprise Sales

Alex is a sales and marketing professional who joined the Boundless team in 2018. Prior to Boundless, he was an Account Executive at FloSports, one of the fastest growing sports media companies in the U.S., and also worked for Turner Broadcasting and ESPN. Alex is passionate about his clients and utilizes a consultative marketing approach to achieve success on their behalf.

Lupita Salgado

HR Business Partner

Lupita began her career in human resources at a small real estate firm in Houston and has since supported mid-to-large companies in the areas of talent management, compliance, and employee relations. With a background in the commemorative products industry as well as digital and broadcast media, Boundless was the perfect fit for her when she joined the team in 2017. Lupita has since become instrumental in optimizing, scaling, and in-sourcing our HR services and she actively supports the employee life-cycle whether it involves recruiting and employee engagement or benefit administration and payroll.

Emily House

Director of Enterprise Accounts

Emily House joined Boundless in 2009 and has held roles in multiple departments since starting in the industry almost a decade ago. As the Director of Enterprise Accounts, Emily is responsible for overseeing all Enterprise accounts and works as an advocate to ensure client satisfaction. Her specialties lie in creative product ideation, as well as identifying areas for account optimization and growth with internal teams to implement the optimal solution. Emily is a native Austinite and in her spare time she enjoys: cooking, gardening, and spending time with family and friends.

Supplier Network

This is what makes us stand out

When it comes to branded merchandise, it’s all about options. To match the right product with the right people, our creative experts rely on their relationships with more than 1,500 domestic and global suppliers. This network includes 180 preferred partners with a top tier that are QCA Accredited, and all having practices in place to ensure quality and product safety. It’s how we consistently deliver a limitless variety of cost-effective and innovative solutions that help our clients achieve their objectives.

A Zazzle Company

This is what makes us stand out

In December 2014, Boundless joined forces with Zazzle, the industry leading e-commerce provider of customized products to the consumer market. Together, we are the world’s premier provider of customized products to businesses and consumers.

Corporate Responsibility

This is what makes us stand out

Do the right thing. It’s one of our Core Values, and it extends beyond our office walls. From season to season and year after year, you’ll find members of our team participating in charitable events, working with our supplier network to keep gently-used products out of landfills, keeping an eye on our carbon footprint, supporting any number of personal causes, and generally giving back to our community. We like to think we’ve got a lot of gratitude to go along with our boundless enthusiasm.