Tag: Personalization

Back to Human: Reacting to a Web-Obsessed Society

A few weeks ago I needed to call my bank with a question about my account. It was something I had tried to rectify online, but wasn’t able to, likely due to security reasons. It was an experience I was prepared to dread. Deep breath, dial the number. I know how this goes: the phone […]

Nike FLYEASE: A Brand Love and Customer-Driven Products Story

There is a reason Nike has been included on a multitude of “best marketing campaign” lists for decades. While I’d like to give another company kudos of this kind, I love the FLYEASE story and the illustration of a company approaching product in this way. Of course, it caught my attention as a great human […]