Tag: Customer Experience

To Brand or Not to Brand: The Impact of Unbranded Gifts

The nuances of the promotional products industry tend to be difficult for most people to navigate, with tons of moving parts and partnerships that intersect to make what we do happen—deliver customized products to clients and their target audience. Boundless’ “middle man” role tends to make this even more complicated, so the average person (or […]

Amazon v. Walmart: The Retail Thunder Dome

I don’t know about you, but as we head into the prime shopping season of the year, I plan to do a good deal of my gift shopping online. I also plan to do a lot of it offline, but isn’t that the way we all shop these days—a healthy mix of both? I am […]

Four Basic Rules of Human Emotion to Guide Your Customer Experience

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou While Maya Angelou was not speaking about the interactions of brands and consumers, the same truth applies. If you’ve ever received drink coupons or a “Happy Birthday” […]

Nike FLYEASE: A Brand Love and Customer-Driven Products Story

There is a reason Nike has been included on a multitude of “best marketing campaign” lists for decades. While I’d like to give another company kudos of this kind, I love the FLYEASE story and the illustration of a company approaching product in this way. Of course, it caught my attention as a great human […]