The hectic trade show season in Asia comes around twice a year and always reveals huge trends before you see them anywhere else.  After visiting hundreds of booths and seeing thousands of products one thing is clear, you can expect customization to be king.  While putting your logo on a product is nothing new, branded products are evolving to be one of kind rather than just choosing from stock products.  Companies want to differentiate from competitors, so it makes sense that they would want highly customized branded products that are unique to their brand. With that in mind, here is my list of custom products that are seeing traction with customers in 2018!

Custom Earphones

custom headphones

There were a lot of cool items at the show, but custom earphones are what really stood out to me.  Vibrant colors and custom shapes in particular are huge with big brands.

There are many ways to use this product within a branding campaign.  The earphones depicted above, for example, have a fruity design that make for a fun giveaway for summer promos.  And the custom coke headphones are a great branding piece and are shaped like the iconic Coke bottle caps.  Marketing managers can use custom earphones as a gift with purchase or simply as a high-value giveaway to engaged customers.  Earphones also have a high utility and are going to be kept and used by your customers for months or even years down the road.

Custom Cork Products

cork

Cork is soft, durable, and eco-friendly and most of all, trendy!  This year’s trade fair saw a host of unique cork products including bags, hats, caps, smartphone cases, umbrellas, sneakers, and wallets.  Ideally, cork products work well with wine products, but you can also use them for other industries.  This trend actually isn’t new, but based on trade show trends it definitely isn’t going away any time soon.  With the environmental impact of producing leather goods being so high, cork makes for an awesome eco-friendly alternative.  The natural color of cork lends a rustic vibe, and can be customized to reflect your brand image.

Custom Charging Bags

charging bags

These bags are a fan favorite, but why?  For starters, they are great for people who are always on the go.  Charging bags combine efficiency and style and allow smartphone users to charge their phones anytime they need to.  The neat, simple design gives a modern feel to the product, which is ideal for fashion forward consumers.  And best of all, there is a lot of real estate and visibility for your logo, and colors and shapes can be customized to match your branding requirements!

Custom Eco-Friendly Bags

eco-friendly

Instead of canvas, leather, and plastic, we saw bamboo and recycled paper being used more frequently in promotional products at the show. Eco-friendly bags are timely and relevant as more and more companies are putting an emphasis on being eco-conscious. With green marketing gaining popularity these past few years, the need for eco-friendly products will only continue to increase.  These bags have tons of custom options and are basically a blank canvas for your branding needs.

Custom Shape Bluetooth Speakers

Custom speakers

Branded speakers can put your brand front and center with their playful and funky designs.  High-end and well-designed, they offer huge marketing and branding opportunities.  These products can be made from silicone, plastic, or rubber, which gives you a ton of options at a price range for any budget.  This can be a fantastic customer incentive for mobile companies or would be great as a corporate giveaway.


This year’s trade fair was full of interesting merchandise. Not only were the products high-end and beautifully-designed, but we can also safely say that some of the concepts lean towards sustainability and will be popular for years to come. More importantly, they are ideal for brand campaigns since all of them can be customized to reflect your brand message.

ODM

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