The Spark Blog

Tchotchkes, trinkets, trash, and swag, you’ve probably heard all of the different names for branded merchandise in the industry, most of which can come across as negative and often synonymous with junk.  When I first moved into this industry I will admit that I had a similar mindset.  When I thought of promotional items, I […]

This blog is part 3 in a series written by Boundless CEO, Henrik Johansson.  In this series he explores global transparency trends in the supply chain, changing consumer attitudes on social responsibility and managing risk for your brand. Imagine this– The event is going a lot better than you had expected.  Everyone seems really excited […]

Brands that are trying to be something they are not should be worried.  A new generation of consumers and B2B buyers that really care about the purpose of the companies they buy from and work for, combined with a landscape in which brands are increasingly exposed by the people who work for them, are putting […]

Where does your merchandise REALLY come from?  This blog is part 1 of 3 in a series written by Boundless CEO Henrik Johansson.  In this series he explores growing transparency trends in the supply chain, changing consumer attitudes on social responsibility and managing risk for your brand.  Be in the know, it is too risky […]

Unless you were lucky enough to completely check out this summer, you are most certainly aware of the unprecedented changes that are going on in China. There are three things you need to know about how these developments impact the promotional marketing world. First, just in case you missed it, here’s a quick rundown of […]

Streamlining branded merchandise orders can be especially tough for large organizations. Time continues to grow more strained for marketers, procurement, and buyers across organizations, and it becomes increasingly difficult to coordinate large-scale orders efficiently. Although a challenge, it’s important to take advantage of time and resource savings that can be realized in bulk purchasing―not to […]

Over the last decade, developing a sustainable supply chain has increasingly become a priority for large manufacturers and retailers. Having a formal policy for corporate social responsibility has come to be expected from Fortune 1000 companies, as state and government agencies are now demanding it more and more. However, there’s a groundswell movement that will […]