The Spark Blog

Millennials: Your Customers or Your Marketers?

One of the things I love most about working at Boundless is that the company is constantly moving forward―always innovating in an effort to reach new audiences. I have the pleasure of being on the frontlines of this innovation, building and customizing personalized stores for an ever-expanding clientele. As a Millennial, I have a unique [...]

5 Tips for Maintaining Brand Consistency: The Groundwork for Greatness

Brand consistency is the first step on the path to widespread brand recognition. Streamlining the way you talk to your audience, the values you communicate, and how you aesthetically show up are crucial elements that lay the groundwork for greatness. Because after all, the stronger the brand identity, the more likely you are to be [...]

3 Marketing Challenges Every Enterprise Needs to Tackle in 2015

Managing an organization’s identity—establishing who they are, what they do, and building a reputation—can be challenging for any brand marketer at a large organization. The growing demand for multi-channel communications has driven a new range of marketing activities that require a great deal of time and expertise. And marketing efforts carry a great deal of [...]

Making Real Connections with Customers—Part II: B2B

This post is the second in a series of articles about effectively connecting with customers. To read Part I: B2C, click here. Similar to the B2C space, B2B shoppers are increasingly turning to online solutions for their business purchasing needs, but at the same time their expectations for offline experiences are very high (Source: Hybris). [...]

Making Real Connections With Customers – Part I: B2C

Businesses are constantly honing their web presence to meet the demands of their digitally-inclined consumers. But when we examine consumer shopping behavior online vs. offline, we see that there’s more to it than a great website and the ability to make purchases online. Everyone knows that ecommerce maintains a critical role in our retail economy. [...]

Stealing Ideas – The Key to Innovation?

Steve Jobs famously referenced another great artist in a 1996 interview: "Picasso had a saying -- 'good artists copy; great artists steal' -- and we have always been shameless about stealing great ideas." Recently I attended an event to allow others to steal my ideas, and to steal some for myself.  I was invited to [...]
Categories: Collaboration, Marketing