The Spark Blog

Trendy Products That Are Actually Affordable

It’s no secret that brands who stay on trend are more attractive to consumers. I mean, no one wants to be handed a fidget spinner in 2019! And if you stay up to date with current trends, you’ll be much more likely to receive that highly sought after #BrandLove moment: the moment when the right [...]
lookbook

Just Released: The 2019 Trending Lookbook

As an artist and designer, I learned early on that creativity is subjective and that product trends won’t always resonate with everyone. Trends are much like this, either well loved or cautiously avoided, but you can’t discredit the impact trends have on us.  Love them or hate them, let’s face it—understanding and identifying trends is decidedly [...]
PPAI

Product Marketing Trends To Know in 2019

We’re back from the Promotional Products International Association’s (PPAI) Expo, our industry's largest trade show and product showcase. Every year PPAI hosts over 1,300 exhibiting suppliers and 11,000 distributors from around the world to connect and experience new product together. We’re excited to share our top marketing takeaways and to let you in on new and trending branded [...]

Top 3 Takeaways from ProcureCon Marketing 2018

For the last three years, Boundless has attended ProcureCon Marketing, an event that gathers marketing procurement professionals from across the nation over a three day period that is full of educational sessions, panel discussions from F100 companies, and networking. This year’s event was in sunny San Diego, California and as usual, we left the event [...]
winter apparel trend report

2018-19 Winter Apparel + Accessories Trend Report

December 21st may be the first official day of winter, but the 2018-19 winter apparel trends are already on full display in retail stores and runways alike.  When seasonal trends change as fast as the wind blows, it makes staying on top of the latest and greatest branded apparel feel like a full-time job.  But [...]
HHP promos

Promotions with a Purpose: HHP

It’s true.  Your Gen Z and Millennial customers are tired of throwaway swag and impractical gadgets.  They want cool, useful products that tell a story, improve the world, and stand apart from the crowd.  Social impact items enhance brand awareness, boost employee engagement and help make a positive impact on society. Here at HHP we’ve [...]
marketing mishaps

Scary Marketing Mishaps (and tips to avoid them!)

Do you ever wake up in the dead of the night wondering if you had a typo in your subject line?  Or maybe you find yourself being haunted by the ghost of failed campaigns past?  If so, you might be a marketer.  And let's face it, marketing can be a bit scary at times.  One [...]
Categories: Collaboration, Marketing
Tariffs

Key Tariff Takeaways: What to Know for 2019

Transparency is very important to us at Boundless and something we constantly strive to imbue in all our business practices.  Honesty and integrity are built into our company core values and are a personal mission of mine as well.  In my mind, the impact that we have as a business is a direct reflection of [...]
social media

Social Media: Scary Awesome or Just Plain Scary?

Browse through any social media platform and it is easy to see that social media marketing has arrived.  Brands like Nike, H&M, and Google have millions of followers and entire teams of experts generating thoughtful and engaging content.  If you are a small business owner or work on a lean marketing team, maintaining social media [...]
marketing

Is It Time for a Media Mix Remix?

Consumer trends and the way we absorb content are constantly shifting, and as a marketer trying to keep up can give you some serious whiplash.  With so many options, how do you choose which channels to invest in for your media mix?  And on top of that, how do you keep track of consumer behavior [...]
Categories: Marketing