The Spark Blog

Swag Santa Team

Campaign Spotlight: #SwagSanta at SXSW

SXSW, an interactive, music, and film festival all rolled into one event, began in 1987 and today is known as an incubator of culture and trends.  During the 10 day festival, the city of Austin, Texas is visited by over 63,000 attendees flocking to see the best in innovation and entertainment. With our Boundless headquarters […]

From Tchotchkes to Treasures: How We Can and Should Elevate the Promotional Products Industry

Tchotchkes, trinkets, trash, and swag, you’ve probably heard all of the different names for branded merchandise in the industry, most of which can come across as negative and often synonymous with junk.  When I first moved into this industry I will admit that I had a similar mindset.  When I thought of promotional items, I […]

Bleisure for men

Apparel Tips and Trends from a Fashion Expert!

Today I’m going to share with you THE GUIDE – The Newest, Coolest things to add to your wardrobe this year ‐ and tell you how to put these apparel and accessories together for a trendy and polished look.  Pulling from our counterparts in the retail sector we have uncovered the best trends to hitch […]

Left and Right brain image

3 Ways to Create an Emotional Connection Using Your Brand and Why It’s Important

In today’s day and age, everywhere you look there’s a business crammed next to another business, sitting below another business.  We’re so accustomed to shopping malls being built and having a new restaurant or clothing store pop up as soon as a site becomes vacant.  According to the Census in 2013, there were 18,000+ businesses […]