The Spark Blog

Anything-as-a-Service – Even Promotional Products? Part I

Increasingly we live in a subscription-based world, where we subscribe to everything from music to movies to shaving supplies. Many argue that we are in the midst of a fundamental shift from a product-based economy to a subscription-based economy. When are we going to see promotions-as-a-service? Probably sooner than you think… While it may sound […]

Sales Team Profile: Kim Esson

Kim Esson talks about how she found her way into the promotional products industry and how she fulfills the needs of her customers by staying ahead of the curve! I had the pleasure of chatting with Kim Esson, one of Boundless’ great Sales Affiliates who has been with the company for the past three and […]

Stop Looking for the Unicorn—There’s No Such Thing As An Expert In Everything

Have you ever been to a restaurant with a menu that reads like a book, with cuisines that run the gamut from Chinese to Italian? It’s so hard to decide what to order! And chances are, what you do choose will be mediocre—there’s no way they are good at everything! And when I go to […]

Promotions that Make Dollars & Sense for Nonprofit Marketing

This week the Boundless team attended bbcon, the largest nonprofit conference of the year. Hosted in Austin this year, bbcon is organized by Blackbaud, the biggest software provider in the nonprofit sector. Virtually every major nonprofit is a Blackbaud customer and in attendance here this week to learn about how Blackbaud technology can empower nonprofits […]

How To: Save Time & Money by Aggregating Orders Across Your Organization

Streamlining branded merchandise orders can be especially tough for large organizations. Time continues to grow more strained for marketers, procurement, and buyers across organizations, and it becomes increasingly difficult to coordinate large-scale orders efficiently. Although a challenge, it’s important to take advantage of time and resource savings that can be realized in bulk purchasing―not to […]

Categories: Collaboration, Procurement

5 Tips for Maintaining Brand Consistency: The Groundwork for Greatness

Brand consistency is the first step on the path to widespread brand recognition. Streamlining the way you talk to your audience, the values you communicate, and how you aesthetically show up are crucial elements that lay the groundwork for greatness. Because after all, the stronger the brand identity, the more likely you are to be […]

3 Marketing Challenges Every Enterprise Needs to Tackle in 2015

Managing an organization’s identity—establishing who they are, what they do, and building a reputation—can be challenging for any brand marketer at a large organization. The growing demand for multi-channel communications has driven a new range of marketing activities that require a great deal of time and expertise. And marketing efforts carry a great deal of […]

Promotions: The Ever-Relevant Medium – An Interview with Mary Sells of ASI

With over thirty years of experience in promotional marketing, Mary Sells has a unique perspective on the industry and the undeniable impact–and ongoing relevance–of promotional products. Mary Sells, ASI I had the privilege of speaking with Mary Sells, VP of Supplier Services for the Advertising Specialties Institute (ASI). ASI is the largest media, marketing, and […]

Online Store Syndrome: Causes, Diagnosis, & Treatment

How many times have you seen your organization’s logo on an inappropriate item, in all the wrong colors, or misappropriated in some “horrific” way? It’s marketing’s worst nightmare. They spent month upon month working with a designer to get the logo exactly right. They scrupulously tweaked the dot above the i, meticulously selected exactly the […]

Our 3-Step Guide to Building a Great Company Store

According to a recent report from Forrester, online retail sales in the US are expected to reach $334 billion in 2015, (approximately 10% of all sales in the US). This number is expected to climb to $480 billion by 2019. It’s no surprise that ecommerce is an ever-growing trend. Time is our most valuable and […]

Categories: Collaboration, Creativity