The Spark Blog

Making Real Connections with Customers—Part II: B2B

This post is the second in a series of articles about effectively connecting with customers. To read Part I: B2C, click here. Similar to the B2C space, B2B shoppers are increasingly turning to online solutions for their business purchasing needs, but at the same time their expectations for offline experiences are very high (Source: Hybris). […]

Making Real Connections With Customers – Part I: B2C

Businesses are constantly honing their web presence to meet the demands of their digitally-inclined consumers. But when we examine consumer shopping behavior online vs. offline, we see that there’s more to it than a great website and the ability to make purchases online. Everyone knows that ecommerce maintains a critical role in our retail economy. […]

Creating Brand Love Moments: The New Boundless Branding

Boundless recently celebrated its 10th anniversary at our annual Founders’ Circle, which served as the internal unveiling of our new logo and visual identity. We are excited today to reveal this new branding publicly, and, as Director of Marketing, I wanted to share some background relating to why Boundless chose to go through a rebrand […]

Bloomberg Talks to PIRCH About Unique Showroom Concept

One of our great clients, PIRCH, was recently highlighted in an interview with Bloomberg on their “In The Loop” segment. Bloomberg’s Betty Liu talked with PIRCH’s Co-Founder and CEO Jeffery Sears about the company’s “try before you buy” kitchen, bath and outdoor products policy. The PIRCH concept takes the appliance and home shopping experience to […]