The Spark Blog

How To Shine This Holiday Season Through Thoughtful Gifting

In anticipation of the holidays, we are excited to share this special guest post from Zazzle’s very own Liz Reynolds, an expert in all-things custom gifts! If there’s one thing we know at Zazzle, it’s the power of personalization. We get to see firsthand how the impact of even a small custom touch can turn [...]

Promotions that Make Dollars & Sense for Nonprofit Marketing

This week the Boundless team attended bbcon, the largest nonprofit conference of the year. Hosted in Austin this year, bbcon is organized by Blackbaud, the biggest software provider in the nonprofit sector. Virtually every major nonprofit is a Blackbaud customer and in attendance here this week to learn about how Blackbaud technology can empower nonprofits [...]

Cut From the Same Cloth: The Power of Sports Swag

Sports and sporting events have always been a central aspect of my life. I grew up in California so we enjoyed all things related to the San Francisco Giants, Golden State Warriors, and San Francisco 49ers. In addition to all my California teams, I also had ties to Notre Dame because of my grandfather, a [...]

Best of the Best: Our Experts Dish On Their Favorite Products

Let’s not kid ourselves, finding the perfect promotional product – the one that creates moments of connection between the right product and the right person – can be difficult. There are millions of great products out there. How can you be expected to keep track of an ever-expanding inventory of products and vendors to find [...]

Four Basic Rules of Human Emotion to Guide Your Customer Experience

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou While Maya Angelou was not speaking about the interactions of brands and consumers, the same truth applies. If you've ever received drink coupons or a “Happy Birthday” [...]

Nike FLYEASE: A Brand Love and Customer-Driven Products Story

There is a reason Nike has been included on a multitude of “best marketing campaign” lists for decades. While I’d like to give another company kudos of this kind, I love the FLYEASE story and the illustration of a company approaching product in this way. Of course, it caught my attention as a great human [...]

Which Water Bottle Embodies Your Brand Personality?

Creating a promotional product that will make an impression takes more than just imprinting a logo and selecting the right color. Infusing the brand's personality into all representations of the brand is a great way make a lasting impact, forging a stronger connection with the person receiving the product. With the increasing popularity of health [...]

4 Questions That Will Help You Find the Best Father’s Day Gift Ever

It’s less than two weeks before Father’s Day, and it’s about time to start thinking about the perfect gift for Dad. Gifting can be quite an art―one that we at Boundless are quite familiar with (we do this stuff every day). Selecting the right gift, similarly to selecting the right promo item, is important so [...]

Making Real Connections with Customers—Part II: B2B

This post is the second in a series of articles about effectively connecting with customers. To read Part I: B2C, click here. Similar to the B2C space, B2B shoppers are increasingly turning to online solutions for their business purchasing needs, but at the same time their expectations for offline experiences are very high (Source: Hybris). [...]

Making Real Connections With Customers – Part I: B2C

Businesses are constantly honing their web presence to meet the demands of their digitally-inclined consumers. But when we examine consumer shopping behavior online vs. offline, we see that there’s more to it than a great website and the ability to make purchases online. Everyone knows that ecommerce maintains a critical role in our retail economy. [...]