The Spark Blog

Don’t Sweat It, Here’s What’s Trending In Summer Apparel

What’s trending? We get asked that question a lot, and for good reason.  Apparel trends in particular fluctuate faster than any other product category in our industry due to the seasonal nature of clothing.  We know staying on top of what’s trending in apparel can be tough, but don’t sweat it!  After working with our […]

All of your NFC Technology Questions Answered!

Have you heard of Near-Field Communication (NFC)?  If you haven’t, you can expect to hear more about this buzzworthy tech soon!  The NFC market is set to expand to $23 billion by 2023, and the applications for this technology are nearly endless.  NFC is the technology feature in your smartphone that allows you to tap [...]

Experiential Marketing: Event Gifting

Sometimes a simple gift doesn’t express how much you appreciate your employees, clients, and anyone else who helps the success of your business. Instead, invite them to a unique event that immerses them in your brand and sends them home with a handpicked, name-brand present. What is Event Gifting? Event gifting rewards attendees with a [...]
reusable straw

Sip on This: The Reusable Straw Movement!

The Problem with Plastic Did you know that Americans use over 500 million plastic straws every day?  Or that because they are so lightweight they often blow into waterways and end up harming wildlife in our oceans?  Plastics can't be recycled and don't decompose, leading to long-term pollution on our land and in our oceans [...]
Our favorite things

Our Favorite Things: Apparel Collection

Let’s face it—staying up-to-date on the latest and greatest in apparel can be difficult.  Trends change with the seasons, and retail apparel is constantly pushing the boundaries of what’s in fashion in the promotional products industry. But don’t worry, we’ve got your back!  After researching market trends, analyzing bestseller lists, and working with our top [...]
Fundraising

What’s Trending in Peer-to-Peer Fundraising

The Peer-to-Peer (P2P) conference is the largest annual gathering of fundraising professionals, bringing together 500 attendees representing over 230 organizations and 60+ expert speakers from around the world.  This year’s conference took place in New Orleans and generated more buzz and excitement than any previous show. The impressive lineup of speakers and panels was so [...]
travel

The Ultimate Tech Products for Frequent Travelers

Imagine this: You are on a 12-hour flight abroad and 3 hours in your phone goes dead causing the next 9 hours to be filled with restless boredom. Then, when you finally get to your destination and charge your phone, you attempt to capture the new city’s beauty through your phone’s camera…except, the photo doesn't [...]
lookbook

Just Released: The 2019 Trending Lookbook

As an artist and designer, I learned early on that creativity is subjective and that product trends won’t always resonate with everyone. Trends are much like this, either well loved or cautiously avoided, but you can’t discredit the impact trends have on us.  Love them or hate them, let’s face it—understanding and identifying trends is decidedly [...]
PPAI

Product Marketing Trends To Know in 2019

We’re back from the Promotional Products International Association’s (PPAI) Expo, our industry's largest trade show and product showcase. Every year PPAI hosts over 1,300 exhibiting suppliers and 11,000 distributors from around the world to connect and experience new product together. We’re excited to share our top marketing takeaways and to let you in on new and trending branded [...]
winter apparel trend report

2018-19 Winter Apparel + Accessories Trend Report

December 21st may be the first official day of winter, but the 2018-19 winter apparel trends are already on full display in retail stores and runways alike.  When seasonal trends change as fast as the wind blows, it makes staying on top of the latest and greatest branded apparel feel like a full-time job.  But [...]