The Spark Blog

product responsibility

4 Key Takeaways from the 2018 Product Responsibility Summit

Product Responsibility seems easy.  Right?  Just do the right thing and everyone will end up with safe, high-quality, responsibly-made products.  It’s like riding a bike - keep pedaling and you’ll eventually get where you need to go. … Except now picture that your bike’s front tire is flat. … And the handlebars are loose. … [...]
marketing mishaps

Scary Marketing Mishaps (and tips to avoid them!)

Do you ever wake up in the dead of the night wondering if you had a typo in your subject line?  Or maybe you find yourself being haunted by the ghost of failed campaigns past?  If so, you might be a marketer.  And let's face it, marketing can be a bit scary at times.  One [...]
Categories: Collaboration, Marketing
Direct Mail

Direct Mail is Not Dead

If you are a sales professional (in any industry), odds are you are challenged with prospecting and ensuring your pipeline is full of new leads.  The most common prospecting methodology uses a multi-channel approach, a combination of: cold calling, social spamming (emails and/or targeted advertisements), and direct mail.  And although direct mail can have a [...]
Tariffs

Key Tariff Takeaways: What to Know for 2019

Transparency is very important to us at Boundless and something we constantly strive to imbue in all our business practices.  Honesty and integrity are built into our company core values and are a personal mission of mine as well.  In my mind, the impact that we have as a business is a direct reflection of [...]
social media

Social Media: Scary Awesome or Just Plain Scary?

Browse through any social media platform and it is easy to see that social media marketing has arrived.  Brands like Nike, H&M, and Google have millions of followers and entire teams of experts generating thoughtful and engaging content.  If you are a small business owner or work on a lean marketing team, maintaining social media [...]
bad gift

3 Ways to Keep Your Giveaways Out of the Trash

We know consumers of all ages love promotional products- after all, who doesn’t love receiving something for free?  Giveaways do a great job of getting someone's attention, but over time the novelty of a giveaway can eventually wear off, especially when the value of the product is perceived to be low. Branded giveaways, when done [...]
Categories: Brand Love Moments
marketing communication

How to Capture Your Customer’s Attention

  In the digital age, connecting with your customer is harder than ever.  We're excited to share this guest post from our partner Navitor on tips to get noticed and build the #BrandLove! Your customers are busy, and their time and attention is valuable.  With budgets to think about and the onslaught of daily tasks, [...]
Categories: Creativity
marketing

Is It Time for a Media Mix Remix?

Consumer trends and the way we absorb content are constantly shifting, and as a marketer trying to keep up can give you some serious whiplash.  With so many options, how do you choose which channels to invest in for your media mix?  And on top of that, how do you keep track of consumer behavior [...]
Categories: Marketing
Merry and bright

Merry & Bright: The 2018 Holiday Lookbook

As soon as autumn leaves begin to change and the air achieves that familiar crispness, we’re hit with the hard and fast realization (maybe even mid-pumpkin spice latte) that the gift-giving season is upon us. The holidays are a warm and wonderful time to acknowledge your colleagues, give thanks for your friends and family, and [...]
Awareness Campaign

Awareness Campaigns Worth Promoting

One of the most rewarding aspects of working in the promotional products industry is helping organizations spread the word about worthy causes.  And there is no shortage of causes for your organization to show support for.  Throughout the year key months are designated to help organizations educate and raise awareness about important issues.  These issues [...]