The Spark Blog

winter apparel trend report

2018-19 Winter Apparel + Accessories Trend Report

December 21st may be the first official day of winter, but the 2018-19 winter apparel trends are already on full display in retail stores and runways alike.  When seasonal trends change as fast as the wind blows, it makes staying on top of the latest and greatest branded apparel feel like a full-time job.  But [...]

Activate your Brand With Activewear

When looking in your closet, do you prefer a nice, stylish outfit or your staple tee and joggers? Now more than ever, trends are pointing towards comfortable and versatile clothes over those that are strictly made for style.  Luckily, the activewear trend that has quickly gained momentum, provides the best of both worlds. Did you [...]
Categories: Brand Love Moments, Design
HHP promos

Promotions with a Purpose: HHP

It’s true.  Your Gen Z and Millennial customers are tired of throwaway swag and impractical gadgets.  They want cool, useful products that tell a story, improve the world, and stand apart from the crowd.  Social impact items enhance brand awareness, boost employee engagement and help make a positive impact on society. Here at HHP we’ve [...]
awards

Tips for Choosing Impactful Employee Awards

What do you think of when you hear the words “employee awards?”  Chances are, every person probably thinks of something different.  And though there are thousands of award options out there, we've got some helpful tips to make sure choosing an impactful award is easy! It's important to ask yourself three main questions: What type [...]
product responsibility

4 Key Takeaways from the 2018 Product Responsibility Summit

Product Responsibility seems easy.  Right?  Just do the right thing and everyone will end up with safe, high-quality, responsibly-made products.  It’s like riding a bike - keep pedaling and you’ll eventually get where you need to go. … Except now picture that your bike’s front tire is flat. … And the handlebars are loose. … [...]
marketing mishaps

Scary Marketing Mishaps (and tips to avoid them!)

Do you ever wake up in the dead of the night wondering if you had a typo in your subject line?  Or maybe you find yourself being haunted by the ghost of failed campaigns past?  If so, you might be a marketer.  And let's face it, marketing can be a bit scary at times.  One [...]
Categories: Collaboration, Marketing
Direct Mail

Direct Mail is Not Dead

If you are a sales professional (in any industry), odds are you are challenged with prospecting and ensuring your pipeline is full of new leads.  The most common prospecting methodology uses a multi-channel approach, a combination of: cold calling, social spamming (emails and/or targeted advertisements), and direct mail.  And although direct mail can have a [...]
Tariffs

Key Tariff Takeaways: What to Know for 2019

Transparency is very important to us at Boundless and something we constantly strive to imbue in all our business practices.  Honesty and integrity are built into our company core values and are a personal mission of mine as well.  In my mind, the impact that we have as a business is a direct reflection of [...]
social media

Social Media: Scary Awesome or Just Plain Scary?

Browse through any social media platform and it is easy to see that social media marketing has arrived.  Brands like Nike, H&M, and Google have millions of followers and entire teams of experts generating thoughtful and engaging content.  If you are a small business owner or work on a lean marketing team, maintaining social media [...]
bad gift

3 Ways to Keep Your Giveaways Out of the Trash

We know consumers of all ages love promotional products- after all, who doesn’t love receiving something for free?  Giveaways do a great job of getting someone's attention, but over time the novelty of a giveaway can eventually wear off, especially when the value of the product is perceived to be low. Branded giveaways, when done [...]
Categories: Brand Love Moments