The Spark Blog

3 Things You Need to Know About the Turbulence in China

Unless you were lucky enough to completely check out this summer, you are most certainly aware of the unprecedented changes that are going on in China. There are three things you need to know about how these developments impact the promotional marketing world. First, just in case you missed it, here’s a quick rundown of […]

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How To: Save Time & Money by Aggregating Orders Across Your Organization

Streamlining branded merchandise orders can be especially tough for large organizations. Time continues to grow more strained for marketers, procurement, and buyers across organizations, and it becomes increasingly difficult to coordinate large-scale orders efficiently. Although a challenge, it’s important to take advantage of time and resource savings that can be realized in bulk purchasing―not to […]

Categories: Collaboration, Procurement
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Millennials: Your Customers or Your Marketers?

One of the things I love most about working at Boundless is that the company is constantly moving forward―always innovating in an effort to reach new audiences. I have the pleasure of being on the frontlines of this innovation, building and customizing personalized stores for an ever-expanding clientele. As a Millennial, I have a unique […]

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5 Tips for Maintaining Brand Consistency: The Groundwork for Greatness

Brand consistency is the first step on the path to widespread brand recognition. Streamlining the way you talk to your audience, the values you communicate, and how you aesthetically show up are crucial elements that lay the groundwork for greatness. Because after all, the stronger the brand identity, the more likely you are to be […]

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Nike FLYEASE: A Brand Love and Customer-Driven Products Story

There is a reason Nike has been included on a multitude of “best marketing campaign” lists for decades. While I’d like to give another company kudos of this kind, I love the FLYEASE story and the illustration of a company approaching product in this way. Of course, it caught my attention as a great human […]

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Trade (Show) Secrets: 5 Tips To Make the Most Of Your Investment

In honor of ASI Chicago, one of the major trade shows of our industry taking place this week, we would like to share some words of wisdom to help guide any professional towards putting their best foot forward at a trade show. Trade shows can be a very powerful tool companies can leverage to reach […]

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3 Marketing Challenges Every Enterprise Needs to Tackle in 2015

Managing an organization’s identity—establishing who they are, what they do, and building a reputation—can be challenging for any brand marketer at a large organization. The growing demand for multi-channel communications has driven a new range of marketing activities that require a great deal of time and expertise. And marketing efforts carry a great deal of […]

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Which Water Bottle Embodies Your Brand Personality?

Creating a promotional product that will make an impression takes more than just imprinting a logo and selecting the right color. Infusing the brand’s personality into all representations of the brand is a great way make a lasting impact, forging a stronger connection with the person receiving the product. With the increasing popularity of health […]

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Promotions: The Ever-Relevant Medium – An Interview with Mary Sells of ASI

With over thirty years of experience in promotional marketing, Mary Sells has a unique perspective on the industry and the undeniable impact–and ongoing relevance–of promotional products. Mary Sells, ASI I had the privilege of speaking with Mary Sells, VP of Supplier Services for the Advertising Specialties Institute (ASI). ASI is the largest media, marketing, and […]

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Online Store Syndrome: Causes, Diagnosis, & Treatment

How many times have you seen your organization’s logo on an inappropriate item, in all the wrong colors, or misappropriated in some “horrific” way? It’s marketing’s worst nightmare. They spent month upon month working with a designer to get the logo exactly right. They scrupulously tweaked the dot above the i, meticulously selected exactly the […]

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