The Spark Blog

Making Real Connections With Customers – Part I: B2C

Businesses are constantly honing their web presence to meet the demands of their digitally-inclined consumers. But when we examine consumer shopping behavior online vs. offline, we see that there’s more to it than a great website and the ability to make purchases online. Everyone knows that ecommerce maintains a critical role in our retail economy. [...]

Creating Brand Love Moments: The New Boundless Branding

Boundless recently celebrated its 10th anniversary at our annual Founders' Circle, which served as the internal unveiling of our new logo and visual identity. We are excited today to reveal this new branding publicly, and, as Director of Marketing, I wanted to share some background relating to why Boundless chose to go through a rebrand [...]

Coming Together for a Cause – Austin-Style!

Boundless was proud to participate again this year in The Statesman Cap10K Run—the largest 10K race in Texas and one of the top 10 in the nation, which took place this past Sunday, April 12. We had a sizeable team this year, though we did have humble beginnings! What started as a casual “water cooler” [...]
Categories: Charity, Inside Boundless

Stealing Ideas – The Key to Innovation?

Steve Jobs famously referenced another great artist in a 1996 interview: "Picasso had a saying -- 'good artists copy; great artists steal' -- and we have always been shameless about stealing great ideas." Recently I attended an event to allow others to steal my ideas, and to steal some for myself.  I was invited to [...]
Categories: Collaboration, Marketing

Founders’ Circle 2015: Celebrating Success

Our annual sales meeting was a sensational event, and we’re still riding high after this year’s Founders’ Circle! An annual tradition, this national meeting brings together our Sales team, supplier partners, and corporate staff in a cozy setting to collaborate on the latest and greatest projects for our clients. It’s not all work, though – [...]

Bloomberg Talks to PIRCH About Unique Showroom Concept

One of our great clients, PIRCH, was recently highlighted in an interview with Bloomberg on their “In The Loop” segment. Bloomberg's Betty Liu talked with PIRCH's Co-Founder and CEO Jeffery Sears about the company’s “try before you buy” kitchen, bath and outdoor products policy. The PIRCH concept takes the appliance and home shopping experience to [...]

The Rise of the Selfie

The selfie phenomenon has grown into one of the biggest digital trends of our time and is now an acknowledged word in the Oxford dictionary. (Source: Oxford) In short, selfies are everywhere. Just take a walk down the street and you will see people in action taking photos of themselves and/or their friends with their [...]

Boundless Pong Skills Serve Up 4,200 Meals for Hungry Texans

Austin Startup Games is an annual event that takes place in January and includes 16 Austin-based startups that come together to compete in casual sporting events. It’s always a fun Austin tradition for Boundless, and we are heavily involved in the event aside from just having a team participate. Our CEO, Henrik Johansson, has been [...]
Categories: Charity, Inside Boundless

Sales Team Profile: Graham Robbins

Graham Robbins talks about buying his daughter a horse, owning your mistakes, the “heart” of his business, and our industry’s game-changer. Graham on his family farm which is home to goats, chickens, dogs, cats, and a horse.   I took some time to chat with Graham Robbins, one of our star Sales Affiliates, who has [...]
Categories: Inside Boundless

Bright New Ideas from PPAI 2015

PPAI Expo 2015 was a blast, as usual. If you haven’t been, PPAI is North America’s largest international promotional products tradeshow, and let me tell you –they aren’t kidding about it being “large!” I had the opportunity to meet with our sales team, get some training from our tech experts, and of course, walk the [...]