The Spark Blog

In honor of ASI Chicago, one of the major trade shows of our industry taking place this week, we would like to share some words of wisdom to help guide any professional towards putting their best foot forward at a trade show. Trade shows can be a very powerful tool companies can leverage to reach […]

Managing an organization’s identity—establishing who they are, what they do, and building a reputation—can be challenging for any brand marketer at a large organization. The growing demand for multi-channel communications has driven a new range of marketing activities that require a great deal of time and expertise. And marketing efforts carry a great deal of […]

Creating a promotional product that will make an impression takes more than just imprinting a logo and selecting the right color. Infusing the brand’s personality into all representations of the brand is a great way make a lasting impact, forging a stronger connection with the person receiving the product. With the increasing popularity of health […]

With over thirty years of experience in promotional marketing, Mary Sells has a unique perspective on the industry and the undeniable impact–and ongoing relevance–of promotional products. Mary Sells, ASI I had the privilege of speaking with Mary Sells, VP of Supplier Services for the Advertising Specialties Institute (ASI). ASI is the largest media, marketing, and […]

How many times have you seen your organization’s logo on an inappropriate item, in all the wrong colors, or misappropriated in some “horrific” way? It’s marketing’s worst nightmare. They spent month upon month working with a designer to get the logo exactly right. They scrupulously tweaked the dot above the i, meticulously selected exactly the […]

It’s less than two weeks before Father’s Day, and it’s about time to start thinking about the perfect gift for Dad. Gifting can be quite an art―one that we at Boundless are quite familiar with (we do this stuff every day). Selecting the right gift, similarly to selecting the right promo item, is important so […]

According to a recent report from Forrester, online retail sales in the US are expected to reach $334 billion in 2015, (approximately 10% of all sales in the US). This number is expected to climb to $480 billion by 2019. It’s no surprise that ecommerce is an ever-growing trend. Time is our most valuable and […]

Over the last decade, developing a sustainable supply chain has increasingly become a priority for large manufacturers and retailers. Having a formal policy for corporate social responsibility has come to be expected from Fortune 1000 companies, as state and government agencies are now demanding it more and more. However, there’s a groundswell movement that will […]

In celebration of Promotional Products Work! Week, I’d like to share some insights about what truly makes a promotional product impactful. People are constantly being inundated by advertising in all forms, and promotional products can provide a powerful way to stand out. But not all promotional products are created equally. There are endless kinds of […]

Ellen Allentoff talks about her creative passion, the best product she’s ever sourced, and her love for baking (spoiler: it’s all about cakes, not pies).   I had the pleasure of speaking with Ellen Allentoff, one of our awesome Sales Affiliates, who has been with Boundless for the past three years. An industry expert, Ellen […]