The Spark Blog

A Burst of Boundless Energy: Running the Car2Go Relay!

I was excited to participate again this year in the Car2Go Marathon Relay, joining the Boundless runners in another successful race! What was a casual, fun event from previous years has turned out to be a competitive race for the Boundless Team, which has been participating for the past six years. We are proud to […]

Categories: Charity, Inside Boundless

5 Key Elements Marketers Need to Identify About Buyer Personas

I recently had the privilege of attending Content Marketing Institute’s Content Marketing World, where I was surrounded by thousands of talented marketers from across the country. Though we all came from different backgrounds and industries, we were gathered at the conference for a common goal: to learn more about how to reach the people we […]

Four Basic Rules of Human Emotion to Guide Your Customer Experience

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou While Maya Angelou was not speaking about the interactions of brands and consumers, the same truth applies. If you’ve ever received drink coupons or a “Happy Birthday” […]

The Digital Revolution & How It Affects the Promotional World

According to eMarketer, adults are spending nearly six hours per day engaging in digital media. In 2014, 23% of American adults spent more time with mobile in an average day than they did the year prior. As of two years ago, Americans were predicted to spend more time using digital media than watching TV for […]

Sales Team Profile: Dan Jenne, CAS

Dan Jenne talks about his passion for the promotional products industry and how he took a leap of faith and opened his own distributor business to be able to spend more time with his daughter. I had the pleasure of chatting with Dan Jenne, a Sales Affiliate who has been with Boundless for the past […]

Categories: Inside Boundless

3 Things You Need to Know About the Turbulence in China

Unless you were lucky enough to completely check out this summer, you are most certainly aware of the unprecedented changes that are going on in China. There are three things you need to know about how these developments impact the promotional marketing world. First, just in case you missed it, here’s a quick rundown of […]

How To: Save Time & Money by Aggregating Orders Across Your Organization

Streamlining branded merchandise orders can be especially tough for large organizations. Time continues to grow more strained for marketers, procurement, and buyers across organizations, and it becomes increasingly difficult to coordinate large-scale orders efficiently. Although a challenge, it’s important to take advantage of time and resource savings that can be realized in bulk purchasing―not to […]

Categories: Collaboration, Procurement

Millennials: Your Customers or Your Marketers?

One of the things I love most about working at Boundless is that the company is constantly moving forward―always innovating in an effort to reach new audiences. I have the pleasure of being on the frontlines of this innovation, building and customizing personalized stores for an ever-expanding clientele. As a Millennial, I have a unique […]

5 Tips for Maintaining Brand Consistency: The Groundwork for Greatness

Brand consistency is the first step on the path to widespread brand recognition. Streamlining the way you talk to your audience, the values you communicate, and how you aesthetically show up are crucial elements that lay the groundwork for greatness. Because after all, the stronger the brand identity, the more likely you are to be […]

Nike FLYEASE: A Brand Love and Customer-Driven Products Story

There is a reason Nike has been included on a multitude of “best marketing campaign” lists for decades. While I’d like to give another company kudos of this kind, I love the FLYEASE story and the illustration of a company approaching product in this way. Of course, it caught my attention as a great human […]